The Shipyard, one of the fastest growing independent advertising agencies in the nation, has been selected for three new accounts: Arosa, J-B Weld and Flexon. Rick Milenthal, CEO of The Shipyard comments: “Arosa, J-B Weld, and Flexon all have a common ambition. To be the best in their category. And that’s why we’re so thrilled […]
FCB Chicago today announces the appointment of Pedro Pérez as Chief Creative Officer. The appointment follows the promotion of Andrés Ordóñez to Global CCO, as Susan Credle begins her transition into a historic new role as the first-ever Creative Advisor for IPG, announced last month. As Chief Creative Officer, Pérez will be partnering closely with FCB […]
Barrett Hofherr has been named Agency of Record for DXL Group, the leading specialty retailer of men’s Big + Tall apparel. The search was conducted in January at DXL headquarters in Canton, Mass., with no consultant. Mediassociates was awarded media duties in a separate review. Barrett Hofherr will handle all U.S. advertising for DXL moving […]
UK-based Wilderness will join Havas Play, supercharging Havas’ global social offering and enhancing existing capabilities to help clients better connect with their audiences through meaningful content and experiences. Havas today announces the acquisition of Wilderness, bringing deep social marketing expertise to Havas globally and enhancing the existing social media services offered within Havas Village London, […]
The partnership enables Avid’s partners to measure the true impact of campaigns and understand brand uplift across the marketing funnel Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content, to provide unparalleled insights into […]
Say It Without Flowers was created by a group of Mums at McCann Manchester within 24hours of hearing news that a vital parental mental health charity, The Smile Group, was at risk of closure due to lack of funding. The SMILE charity set up over 13 years ago by two Mums provides invaluable support across […]
Branding agency collaborates with local primary school on creative window display Branding agency WMH&I has unveiled a striking new studio window display inspired by and designed in collaboration with its neighbours, Dallington School, to highlight that creativity flourishes at any age. The vibrant display, which will be on show from March to May, has been […]
Jane Holding is promoted from Client Managing Director to Chief Client Officer for Publicis Media UK Publicis Media UK today announces Jane Holding as Chief Client Officer in a newly created role. Holding is promoted from her current role as Client Managing Director on the Samsung media account and will continue to work closely with […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
B2B agency Publicis Pro has announced new creative leadership, re-energising its offer to clients with a focus on delivering extraordinary creativity in business marketing. James King joins the business as Creative Director, after stints with BBH and True. He’ll work alongside fellow Creative Director, Jamie Fewery, who has previously led the agency’s copy and content […]