Brands under pressure to deliver sustainable advertising goals in next five years

● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021 ● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success ● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers ● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK

Brands under pressure to deliver sustainable advertising goals in next five years

Brands under pressure to deliver sustainable advertising goals in next five years

VIOOH And Taptap Announce Partnership To Supply Digital Out-of-Home Advertising Globally

VIOOH And Taptap Announce Partnership To Supply Digital Out-of-Home Advertising Globally

Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace.   This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key markets for the partnership include Spain and Germany […]

AMVBBDO Named Agency Of The Festival AT 2021 Cannes

BBDO Worldwide Named Third Most Awarded Agency Network with 78 Lions: 5 Grand Prix, 12 Gold Lions, 23 Silver Lions and 38 Bronze Lions

AMVBBDO Named Agency Of The Festival AT 2021 Cannes

At the 2021 Cannes Lions International Festival of Creativity, London agency AMVBBDO was named global Agency of the Festival. The agency won a remarkable 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival’s top Lion, the Titanium Grand Prix for its “#Wombstories” campaign for Bodyform/Libresse. The campaign was […]