Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Invibes Advertising, an advanced technology company
specializing in digital in-feed advertising, celebrates 10 years in business. To mark the occasion, the tech company is announcing its bold plans for future growth.
In 2011, Invibes Advertising was born out of the conviction that the digital brand advertising of tomorrow would not only be awareness-based, but also engagement-based. In order to tick both boxes, the tech company began developing exclusive advertising experiences, broadcast across a powerful selection of media while using contextual and behavioural data sets to ensure the most […]
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]
Leading cat food brand SHEBA® launches new integrated global campaign with dramatic satellite images revealing a beacon of hope – the letters H-O-P-E spelled with regrown coral. This key milestone marks the start of the world’s largest coral reef restoration program SHEBA® and parent company, Mars Incorporated, demonstrate their environmental commitment with purpose campaign ‘HOPE GROWS’, starting […]
Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic Market Director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the region by maintaining partner relations and extending Adnami’s portfolio of publishers, agencies, advertisers. He […]
Wunderman Thompson emphasises the need for better Black representation in marketing with launch campaign for BRiM, the Facebook-backed diversity initiative
- Whitehouse takes on Client Services Director role, leading 20-strong team
- Will work to help meet ELVIS’ ambition of becoming the first UK agency to achieve a 9+ client satisfaction score through The Client Relationship Consultancy
David Whitehouse steps up to lead client services at ELVIS