By Hannah Johnson, Managing Director, London, Blue State
Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to encourage discussions […]
Practice will support existing and new clients with upstream strategy and transformative business solutions
As Anomaly expands its business transformation capability into Europe, the company today announced Lachlan Williams will this month join the team as European Head of Transformation. Building on the success of the discipline in North America, Williams is tasked with growing a European practice focused on helping clients evolve the way their businesses go-to-market through […]
- Leccacorvi joins Havas Entertainment following six years at O2, where she was most recently Head of Content
- She will head up creative and content at Havas Entertainment, as well as leading JUMP alongside Terri Squibb, Head of Partnerships and Joint Head of JUMP
Havas Entertainment appoints O2’s Sarah Leccacorvi as its Head of Creative and Content, and Joint Head of JUMP
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.
Adverty ‘ mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, CEO of Adverty explains: “We are delighted to announce this collaboration with Oracle Moat at a […]
Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organizations,and, entertainment company Free Turn join forces to deliver Hollywood studio predictive insights to brand-funded entertainment. Whip Media’s proprietary global data and worldwide audience panel of 16+ million viewers will allow brands to uncover micro-trends before they become mainstream, fine tune content during production, […]
Former Managing Director at the VCCP Partnership and Managing Partner at Fold7, Harry Sheward has joined Creativebrief as Commercial Director. Sheward is heading up the commercial team, focussing on the next phase of growth of the Creativebrief platform for brands. Sheward said: “The past 12 months have shown us the importance of the combination of […]
Championship Rugby Football League club London Broncos have appointed Fortitude Communications. Fortitude will manage the club’s communications and PR covering matters both on and off the pitch. The agency will provide the Broncos with communications and press office support, strategic advice, help drive engagement and raise the club’s profile. The Broncos compete in the Betfred Championship […]
