Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.
Adverty ‘ mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, CEO of Adverty explains: “We are delighted to announce this collaboration with Oracle Moat at a […]
Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organizations,and, entertainment company Free Turn join forces to deliver Hollywood studio predictive insights to brand-funded entertainment. Whip Media’s proprietary global data and worldwide audience panel of 16+ million viewers will allow brands to uncover micro-trends before they become mainstream, fine tune content during production, […]
Former Managing Director at the VCCP Partnership and Managing Partner at Fold7, Harry Sheward has joined Creativebrief as Commercial Director. Sheward is heading up the commercial team, focussing on the next phase of growth of the Creativebrief platform for brands. Sheward said: “The past 12 months have shown us the importance of the combination of […]
Championship Rugby Football League club London Broncos have appointed Fortitude Communications. Fortitude will manage the club’s communications and PR covering matters both on and off the pitch. The agency will provide the Broncos with communications and press office support, strategic advice, help drive engagement and raise the club’s profile. The Broncos compete in the Betfred Championship […]
Octopus Energy’s widely reported £3bn deal will catapult the energy business from a start-up into one of Europe’s biggest renewable energy investors and fastest growing energy suppliers. Octopus is now targeting 50 million customers in the UK by 2027 and has plans to increase its new renewables division to generate as much clean electricity as […]
100 days of music We realized that finding cool and royalty free music for commercial use is very difficult and with that in mind we created our own bank, 100% free for use in projects says Henry Mandelbaum | Creative Leader Over the course of 100 days, one song was produced per day and every […]
