We did it! ( Say (Women in Advertising & Communications ) Leadership) WACL’s campaign for the reinstatement of gender pay gap reporting was among the powerful voices that have impacted government policy, resulting in a new deadline for gender pay gap reporting this year. Companies that do not make the original April deadline will have […]
Tech accessories start-up Atom Studios engage Digital Natives to develop their brand platform and social strategy for UK launch.
Having created a suite of innovative tech solutions that flawlessly balance design, usefulness and sustainability, tech accessory start-up Atom Studios appointed Digital Natives to develop their digital marketing to match. Taking a deep dive into the brand and target customer profiles, Digital Natives took Atom Studios’ core ethos of beautifully considered innovation to create the […]
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]
As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1, the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]
Manchester-based digital product studio Code Computerlove has announced Rob Jones as joint Managing Director, alongside other senior level promotions, as Louis Georgiou takes a more active role at parent company MediaCom North and focuses on Code’s new consultancy services. Rob, who has been with the agency for more than 13 years, was previously Client Services Director. He […]
KINC announce they have been appointed as the retained PR agency for War Paint For Men for 2021, following successful project based campaigns in 2020. KINC will support new product launches, partnership amplification, strategic direction and manage the press office. KINC MD Paul Knipe said, “War Paint for Men is forging new territory in male […]
Bauer Media Audio has appointed Martin Ball Commercial Managing Director, Hits Radio Brand Network and Claire Foster Commercial Chief Operating Officer Bauer Media Advertising. In his new role, Martin will lead on sales strategy, policy, and structure across all Hits Radio Brand Network local markets. Bringing outstanding credentials and a wealth of experience, Martin has […]
As esure looks to develop a new group brand purpose, the insurance company has appointed Karmarama, part of Accenture Interactive to help position the esure Group as a leading force to redefine the role of insurance in our day-to-day lives. Karmarama will be taking an insight-led approach. The strategy will use semiotics, netnography and ethnography, […]