BT first to use new recycled paper in national campaign for BT Broadband Full Fibre Following the industry leading introduction of recycled 6-sheet posters for the first time in the UK in 2021, Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide OOH campaign from BT. […]
Creative agency adam&eveDDB has announced a series of senior promotions within its account management leadership team, to further strengthen the department and client experience at the agency. Adam Patel and Fay Taylor have been named Joint Heads of Account Management, whilst Jo Lorimer has been promoted to Client Experience Director and Loella Collier promoted to […]
Rooted in “personal attention, bespoke advice, and real-world support” Fiora, the Bristol- and London-based marketing agency, today launches Fiora Consultancy to guide brands through their digital transformation journey and help them implement lasting changes. The agency draws on its experience of successful digital transformation projects across sectors, including food and drink, travel and FMCG for […]
The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]
Following recent client wins from Amazon, Swiss sustainable building materials group Holcim, and High Liner Foods, WMH&I is bolstering its creative department with two senior appointments. Both will report to Mark Nichols, Creative Director at the agency. James Flint has been promoted to Design Director only two years after joining WMH&I as a Creative Lead. The move comes […]
Campaign by KesselsKramer introduces: a water bottle. Ever since its founding in 2009, Dopper has been fighting against plastic-packaged water. Because disposable bottles create unnecessary tons of plastic waste every day, CO2 emissions from production and transport and pollution of the oceans.1 For example, the environmental impact of packaged water is 1400 to 3500 times […]
O₂ can do – that’s more than just a claim. It expresses the brand’s commitment to constantly questioning the rules of the telco market and turning pain points into love points for its customers. The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling […]
The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement […]
Ads-for-good platform to eliminate data waste and minimise carbon emissions by making a range of video and display ad units streamable Ads-for-good platform Good-Loop today announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to […]