DLMDD expands senior team with appointment of Rowan Woollcombe as Business Development Manager 

DLMDD expands senior team with appointment of Rowan Woollcombe as Business Development Manager 

DLMDD, the creative sound branding agency, today announces the appointment of Rowan Woollcombe as Business Development Manager, who will focus on inspiring new client partnerships for brands looking to develop their identities in sound.   He will be responsible for driving business growth across new and existing sectors, building meaningful partnerships with both agencies and brands, […]

First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts

First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts

FD Mediagroep works with BNR and Brand Metrics to deliver key audio study FD Mediagroep has joined forces with BNR to carry out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique methodology has been developed that provides unique insights into the […]

Designing for resilience: How to make brands work in a recession

<strong>Designing for resilience: How to make brands work in a recession</strong>

By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]

“The Breakup-Proof Hoodie”. Portuguese streetwear brand +351 creates a garment that protects their clients from the end of their relationships.

<strong>“The Breakup-Proof Hoodie”. Portuguese streetwear brand +351 creates a garment that protects their clients from the end of their relationships.</strong>

During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]

Mediaplus International wins C&A account

Mediaplus International wins C&A account

The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the “most human centric fashion brand” in Europe. Mediaplus International was convincing in the pitch […]

Pavone Group’s SpotBowl is back, and it’s predicting the winners

<strong>Pavone Group’s SpotBowl is back, and it’s predicting the winners</strong>

Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners.  To bring predictive analytics to life, Pavone Group created a proprietary […]

New CEO for Leading Midlands Agency, Cogent.

<strong>New CEO for Leading Midlands Agency, Cogent.</strong>

Cogent, the integrated marketing group at the forefront of the Midlands creative industry for over 90 years, today announces the appointment of Ian Gathard as its new CEO. Formerly Cogent’s Managing Director, Ian has held a number of senior positions across the creative and production industry at leading agencies including Junction 11, OLIVER, Bloomberg LP […]

ADDITION RELEASES SUPER BOWL SPOT GENERATOR

<strong>ADDITION RELEASES SUPER BOWL SPOT GENERATOR</strong>

Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator.  “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]

Weber Shandwick Bolsters UK Corporate Communications Capabilities with Two New Senior Appointments

Weber Shandwick Bolsters UK Corporate Communications Capabilities with Two New Senior Appointments

Weber Shandwick, the global strategic communications and consulting firm, today announced it has appointed two leaders in key roles in its UK corporate team. Laura Tapper, previously B2B lead, has been promoted to the role of Managing Director, Corporate Enterprise. Steph Bailey, a proven communications strategist with a background in corporate communication joins as EVP, […]

Brand New Galaxy (BNG), part of Stagwell holding (STGW), enters 2023 with a new structure unified under one umbrella brand.

<strong>Brand New Galaxy (BNG), part of Stagwell holding (STGW), enters 2023 with a new structure unified under one umbrella brand.</strong>

Brand New Galaxy enters 2023 with a new structure and branding Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital.  In 2023, BNG brand unification continues as Pathfinder 23, an end-to-end e-commerce solutions agency and Spacecamp, holistic digital agency, while staying […]

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