Magnetic creative leader will make his mark for clients at Wunderman Thompson, utilizing its deep and vast capabilities and expertise
Audrey Melofchik, CEO of Wunderman Thompson North America, announces that top creative talent Tom Murphy will join the agency as Chief Creative Officer. Known for his track record of creative excellence that drove McCann’s most celebrated work of the past decade, including the iconic “Fearless Girl”, Tom’s access to Wunderman Thompson’s toolbox of end-to-end capabilities […]
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle
Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between […]
Edgar will join with fellow 72andSunny colleague Caroline Grayson who will start as Managing Director for the New York office
VCCP Group, the global challenger network for challenger brands, has today announced two new super hires to strengthen its leadership team and catapult the network into further growth. Brett Edgar joins the agency as Chief Executive Officer, North America – the first North American CEO for VCCP in its 20 year history – and Caroline […]
Firehaus announce an exciting new project with Loughborough University. The brand consultancy will be working with the leadership team of the School of Business and Economics to position and rebrand the school in preparation for its next stage of growth. The University currently ranks in the top 10 in all UK league tables and is […]
Six senior promotions announced following agency merger success
Integrated marketing agency, Fiora based in Bristol and London, has announced the appointment of a new senior management team. The restructure will see changes across six senior roles within the company and the appointment of a new chief executive officer (CEO), managing director (MD) and creative director, amongst other roles. Fiora, which aims to deliver […]
St Luke’s has won the recent pitch held by Heathrow to fulfil the role of Lead Strategic Creative Agency. The final stage of the tender process involved four agencies and was supported by The Observatory International. St Luke’s will work across multiple areas of Heathrow: from Brand and Travel to Product & Services marketing, to help drive […]
The UK’s No.1 bagel brand has appointed Recipe as their strategic lead agency. Recipe won the business following a competitive pitch against incumbent agency Now and Quiet Storm. The New York Bakery Co. is one of the top 50 FMCG food and drinks brands in the UK. It has appointed independent creative agency Recipe to […]
The Erica Smith Future Leaders Fellowship Honors Late Porter Novelli Colleague to Create Career-Defining Opportunities
Porter Novelli, the strategic communications company, today announced the launch of the Erica Smith Future Leaders Fellowship program. The agency developed this fellowship to honor the life, legacy and light of Erica Smith – a late Porter Novelli colleague. It is designed to inspire, prepare and create career-defining experiences for the next generation of change […]
“Companies that overlook the power of creativity right now risk disappearing”, says advertising guru, Sir John Hegarty, as he unveils his new venture:-
“The Business of Creativity”
According to the most recent figures from McKinsey*companies that integrate creativity, analytics and purpose are delivering at least two times the growth of their peers. With a looming recession and companies adapting to the new world order of hybrid working, understanding how to harness the power of creativity has never been more important. With this […]