WPP wears new brand identity as part of global repositioning

WPP wears new brand identity as part of global repositioning

WPP CEO Mark Read has recently announced a three-year plan for “radical evolution” of the company to deliver improved performance. Following that, two of the group’s own branding agencies, Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the […]

Watson & Co. Redesigns New Wave Art Wknd Website

Watson & Co. Redesigns New Wave Art Wknd Website

New Wave Art Wknd, a program that celebrates new and emerging artists in Palm Beach, launched their redesigned website, tapping acclaimed creative director, William Richmond-Watson, founder of NYC-based creative consultancy, Watson & Company. Founded by Sarah Galvak, New Wave Art Wknd was created in 2005 to celebrate up-and-coming artists while analysing critical issues in not only […]

BAWAG P.S.K. Pilot Bank Branch Opening at Mödling, Designed by I-AM

BAWAG P.S.K. Pilot Bank Branch Opening at Mödling, Designed by I-AM

Leading London-based international branding and interior design agency I-AM have collaborated closely with BAWAG P.S.K. to transform their branch network. The first iteration of the new concept can now be seen at the pilot branch in Mödling, which opened recently. Having been partnered with Austrian logistics and postal service provider Post for several years, an agreement with Austrian Post […]

Jackdaw Design Delivers a Brand Identity with a Unique Fruity Twist for UK Cordial Brand

Jackdaw Design Delivers a Brand Identity with a Unique Fruity Twist for UK Cordial Brand

Jackdaw Design, an independent branding and packaging design company in London, has helped relaunch Urban Cordial with a new brand identity that draws on the diversity and vibrancy of urban Britain. With 10.2 million tonnes of food in Britain being wasted yearly, the rebrand supports Urban Cordial’s ethical approach to sourcing fruit from British farms […]

ShopTalk Proves Just the Tonic for British Vodka Brand Chase

ShopTalk Proves Just the Tonic for British Vodka Brand Chase

London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday.  Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money.    Chase, a family-run distillery that operates out of […]

Bluemarlin Unveils a Legendary Rebrand for Crowmoor Cider

Bluemarlin Unveils a Legendary Rebrand for Crowmoor Cider

International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market. The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling […]

Optiat becomes UpCircle – with help from Studio More and Reed Words

Optiat becomes UpCircle – with help from Studio More and Reed Words

Sustainable skincare start-up Optiat emerges victorious from the Dragons’ Den to relaunch as UpCircle, with strategic brand support from creative brand design agency Studio More and writing agency Reed Words.  The two agencies worked with Optiat to create a new brand that enables the founders to tell a richer, more consistent story, building a visual […]

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

Miller Lite Brings the Heat to Sweater Weather with 2018 Seasonal Knitwear Collection

Miller Lite Brings the Heat to Sweater Weather with 2018 Seasonal Knitwear Collection

Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]

Jones Knowles Ritchie Builds on Dunkin’ Partnership with Espresso Identity Design

Jones Knowles Ritchie Builds on Dunkin’ Partnership with Espresso Identity Design

Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]

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