Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
Robot Food has created the new packaging design for Stories & Ink, a dedicated skincare brand for tattooed skin, following their acquisition of key retail listings in Target across the US and a big-name retailer in the UK, which is soon to be announced. Founded by Stu Jolley and Robot Food founder Simon Forster, Stories […]
For serial entrepreneur Marc Lore’s ambitious Wonder project, the agency created the new branding that was implemented across consumer touch points. Creative agency Mrs&Mr has designed the branding system for Wonder, a food startup that is pioneering a new category of “fast-fine” dining. Wonder features some of the world’s best chefs, including Bobby Flay, José Andrés, Nancy Silverton, […]
Butterfly Cannon is an award-winning creative studio that uses its years of experience in prestige to elevate every brand they partner with, be it in beauty, drinks, fine foods, fashion, wellness or hospitality. In recent years, it has expanded its core skillset to meet the holistic needs of modern luxury brands, offering strategic and creative […]
Independent brand consultancy Mr B & Friends is officially open for business in London. The new location in the capital is the company’s second site as it eyes further growth this year. Founded by CEO Simon Barbato in 2006, Mr B & Friends specialise in three core competencies: brand strategy, brand communications and employee experience. […]
The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™, unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
As an addition to TUI Group‘s existing leisure hotel portfolio, this upscale hotel brand offers laid-back, contemporary luxury with highly tailored and flexible service. Being part of a leading global tourism group, TUI Hotels & Resorts wanted to diversify its portfolio by introducing a hotel brand that would help it enter a new segment of […]
Change highlight market expansion of popular product to every grocery store shelf Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand experience among consumers as it prepared to expand into conventional grocery stores across the country. “We spent a lot of time over the last year […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]