Webb deVlam Creates a New Message in a Bottle for Cruzan Rum

Webb deVlam Creates a New Message in a Bottle for Cruzan Rum

Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]

Robot Food brew up an identity with a kick for new premium spirit, Black Twist

Robot Food brew up an identity with a kick for new premium spirit, Black Twist

Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]

MarComm News Hit Parade: August 2017

MarComm News Hit Parade: August 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]

DECIDE. brands new sub brand frozen pizza range ‘The Pizza Kitchen’ for Chicago Town

DECIDE. brands new sub brand frozen pizza range ‘The Pizza Kitchen’ for Chicago Town

International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]

Young & Laramore develops the brand strategy for Indianapolis Museum of Art’s Newfields

Young & Laramore develops the brand strategy for Indianapolis Museum of Art’s Newfields

When the Indianapolis Museum of Art (IMA) refocused its mission to emphasize “impacting lives through exceptional experiences with art and nature,” it hired Young & Laramore to re-evaluate their overall brand strategy and help it determine how to best reflect and communicate this new mission to the museum’s core audience, as well as a broader […]

Mercury Processing Services International hire Start for a full rebrand

Mercury Processing Services International hire Start for a full rebrand

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]

Taylors of Harrogate opens the door to a world of extraordinary flavour with major rebrand

Taylors of Harrogate opens the door to a world of extraordinary flavour with major rebrand

Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]

Rufus Leonard creates new visual identity for new holding company, The Ardonagh Group

Rufus Leonard creates new visual identity for new holding company, The Ardonagh Group

Agency Rufus Leonard has worked with the Ardonagh Group team to create a visual identify for the launch of the new holding company brand, The Ardonagh Group. The Ardonagh Group brings together five leading businesses in their fields to create a smart new vision for the insurance industry. Autonet, Chase Templeton, Direct Group, Price Forbes […]

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