Independent design agency Sunhouse has crafted a radiant new identity for Qnola, elevating the brand’s premium offering as it expands its range and reach into the mainstream. Founded by model and wellness writer, Danielle Copperman, Qnola provides mindful health seekers with nutritionally enhanced, quinoa-based granolas to help them always #wakeupwell. Beyond breakfast, Qnola is a lifestyle brand that encompasses […]
Pearlfisher designs SoGood Saké, introducing the bold, yet simple spirit to American consumers
Agency’s mission centres on ‘Inspiring Action in a World of Distraction’
Fever UNLIMITED has today unveiled a new proposition and identity, reflecting the evolving way people interact with brands. The new proposition – ‘Inspiring Action in a World of Distraction’ – aims to create work that cuts through the myriad of distractions facing today’s consumers by delivering insight-driven, culturally relevant work that gets to the root of what […]
Elmwood, the award-winning brand design consultancy which has won more Design Effectiveness Awards than any other agency in the history of the scheme announces the succession of its business across its five studios in Leeds, London, New York, Melbourne and Singapore. Founder and lead shareholder Jonathan Sands has been at the helm for almost forty years and believes now is the […]
Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming process that […]
Paperbird: A human approach to household goods
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]
As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]
B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction