PB Creative unveils an iconic look for the new Lynx limited-edition range with boxing champion Anthony Joshua

PB Creative unveils an iconic look for the new Lynx limited-edition range with boxing champion Anthony Joshua

PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua […]

Being The Head of the House

Being The Head of the House

Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]

Ragged Edge creates an innovative brand for Zego, a new kind of insurance company

Ragged Edge creates an innovative brand for Zego, a new kind of insurance company

Integrated branding agency Ragged Edge has delivered an innovative brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy. Go freely Max Ottignon, Co-Founder, Ragged Edge, says: […]

Start Design and Simply Business collaborate to deliver a new brand identity

Start Design and Simply Business collaborate to deliver a new brand identity

Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and […]

Spinach Brands Exciting Japanese-Inspired Concept Restaurant ICHIBUNS

Spinach Brands Exciting Japanese-Inspired Concept Restaurant ICHIBUNS

ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]

The Gate London rebrands charity Tomorrow’s People

The Gate London rebrands charity Tomorrow’s People

The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]

Zeitz Museum of Contemporary Art Africa Launches with Iconic Brand Identity

Zeitz Museum of Contemporary Art Africa Launches with Iconic Brand Identity

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the […]

Ragged Edge rebrand for Applied Studio brings together substance and style

Ragged Edge rebrand for Applied Studio brings together substance and style

Integrated branding agency Ragged Edge has crafted a fresh brand identity for architecture practice Applied Studio. In an industry where big names can overshadow their work, Applied Studio goes against the grain. It’s grounded in substance, delivering creativity that works for the real world. Ragged Edge energised the brand around a new and exciting idea: […]

Webb deVlam Creates a New Message in a Bottle for Cruzan Rum

Webb deVlam Creates a New Message in a Bottle for Cruzan Rum

Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]

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