Cape Cod Awards Rebranding and Identity Initiative to Fuseideas

Cape Cod Awards Rebranding and Identity Initiative to Fuseideas

Award-winning advertising and marketing agency Fuseideas has been chosen to lead the Cape Cod Chamber of Commerce’s rebranding initiative for the legendary tourist destination.  Fuseideas will work with the Chamber’s Convention and Visitors’ Bureau stakeholders through each phase of the process: beginning with interviews, an audit of current brand strategy and design, and other background research—all […]

BOL Foods unveils new brand identity ‘Bring on Life’, in a bid to connect with the lives of busy, health-conscious consumers

BOL Foods unveils new brand identity ‘Bring on Life’, in a bid to connect with the lives of busy, health-conscious consumers

Plant-based pioneer, BOL Foods, is unveiling a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning – “Bring On Life”. The energy-packed creative will see BOL shift its focus away from its recipes and instead, encapsulate the wealth of lifestyle benefits that come from […]

Global rebrand of Breezer is a modern celebration of one of the original Ready-to-Drinks

Global rebrand of Breezer is a modern celebration of one of the original Ready-to-Drinks

Independent Spirits Brand Design Agency Knockout creates a new brand world In the 1990s, Bacardi Breezer reigned supreme as one of the original Ready-to-Drinks (RTDs). Playfully premixed and bursting with fruit flavour, it became an iconic drink of the times, launching worldwide with immediate success. With the modern RTD renaissance in full effect, the brand, now simply […]

Channel 4 brings iconic blocks back together for single brand streaming future

Channel 4 brings iconic blocks back together for single brand streaming future

Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]

FAB Finalists For The 25th FAB Awards Revealed!

FAB Finalists For The 25th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

A House in the Clouds: Without’s global redesign for The Thinking Traveller repositions the luxury villa company as the “keyholder to places with soul”

A House in the Clouds: Without’s global redesign for The Thinking Traveller repositions the luxury villa company as the “keyholder to places with soul”

Without has challenged the generic codes of luxury travel with a global brand redesign of The Thinking Traveller, by telling real stories with soul that speak to tomorrow’s luxury customer. Unlike most villa rental companies, which share portfolios, The Thinking Traveller’s thoughtful collection is only available through them, with dedicated support from local experts who […]

Hunt Hanson creates Earth’d, a new brand serving up delicious plant-based drinks

Hunt Hanson creates Earth’d, a new brand serving up delicious plant-based drinks

Independent brand design agency Hunt Hanson has crafted a positively premium identity for Earth’d, a new brand offering a range of deliciously nutritious and smooth wholegrain cereal and oat drinks. A genuine first-to-world product in terms of formulation and taste, Earth’d offers a bounty of benefits in a quick and easy, tasty drink. It was […]

Claire Robertshaw and Richard Denney Chair The 25th FAB Awards FINAL Jury Deliberations for Design and Advertising, respectively.

Claire Robertshaw and Richard Denney Chair The 25th FAB Awards FINAL Jury Deliberations for Design and Advertising, respectively.

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]

Eurotunnel Le Shuttle Unveils New Identity as LeShuttle

Eurotunnel Le Shuttle Unveils New Identity as LeShuttle

Reinvented for a new generation of travellers with a slick rebrand and ad campaign Eurotunnel Le Shuttle, the popular cross-channel car rail service connecting the UK and France, today announced a major rebranding initiative supported by a new ad campaign. Effective immediately, the service will now be known as LeShuttle, with a renewed focus on […]

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