Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]

Olympic rower Cath Bishop brings Beko’s #EatLikeAPro healthier eating initiative to Cambridge

Olympic rower Cath Bishop brings Beko’s #EatLikeAPro healthier eating initiative to Cambridge

Olympic rowing medallist Cath Bishop joined children from Sancton Wood Prep School at Goldie Boathouse on October 30. The activity was organised by leading appliance brand Beko to bring its Eat Like A Pro campaign to Cambridge, designed to inspire families to eat a little bit more healthily and cook together. The campaign comes in […]

Lab develops ‘Unconsciously Coupling’ creative concept and visual identity for Digital Podge

Lab develops ‘Unconsciously Coupling’ creative concept and visual identity for Digital Podge

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new creative concept and visual identity for the next Digital Podge, which takes place on Friday 30th November. Lab’s concept for the now-legendary industry event, Unconsciously Coupling, is […]

Elephant Atta to Turn Leicester Pink for Diwali Celebrations

Elephant Atta to Turn Leicester Pink for Diwali Celebrations

Elephant Atta will bring Diwali celebrations to Leicester in 2018, with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own delicious Cha-pizzas from a bespoke Citroen H van. Delicious pizza toppings will give visitors the chance to create […]

McCann Worldgroup named ‘Network of the Year’ for fifth time at 2018 Golden Drum Festival

McCann Worldgroup named ‘Network of the Year’ for fifth time at 2018 Golden Drum Festival

McCann Worldgroup was recognised as “Network of the Year” at the Golden Drum Festival, for the fifth time in six years and third year in a row. This continues the unprecedented track record started last year when, for the first time in the festival’s history, a network received this accolade this number of times, previously […]

Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

 Bupa Global, the international health insurance arm of Bupa, announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde. The exhibition will be Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment. […]

Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]

GSK, National Trust, Diageo and Pack’d announced for Five by Five’s Launch Marketing Council

GSK, National Trust, Diageo and Pack’d announced for Five by Five’s Launch Marketing Council

Launch specialist agency Five by Five has announced the entire panel for the UK chapter of its Launch Marketing Council. The official line-up of experienced marketers, investors and founders will hold its first roundtable on 12th September at London’s Devonshire Club, discussing launch marketing with the aim of promoting and establishing it as a discipline […]

Wasserman brings the NFL to life with a Piccadilly Circus takeover

Wasserman brings the NFL to life with a Piccadilly Circus takeover

Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]

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