The Specialized Foundation introduces “Outride ADHD” during Tour De France

The Specialized Foundation introduces “Outride ADHD” during Tour De France

On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]

Tom Cheesewright on what the future holds for the marketing industry

Tom Cheesewright on what the future holds for the marketing industry

Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity – which distinguishes the world’s best creative work – for its “Virtual Crash Billboard,” a campaign conceived for Parisian Road Safety. “Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions […]

Simon Le Bon and Nick Wood Collaborate with Cannes Lions Audience to Create “Closer to Your Bed”

Simon Le Bon and Nick Wood Collaborate with Cannes Lions Audience to Create “Closer to Your Bed”

Syn Music announced the release of “Closer to Your Bed,” a song developed by Simon Le Bon and Nick Wood for their seminar at the Cannes Lions International Festival of Creativity. During the seminar, which centered around creative collaboration and took place on Saturday 17th June, Le Bon and Wood invited the audience to record […]

MarComm News at Cannes Lions!

MarComm News at Cannes Lions!

During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]

Winners and Highlights of The 19th FAB Awards

Winners and Highlights of The 19th FAB Awards

The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]

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