Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

Code Computerlove’s Matt Lacey: Marketers should tackle ‘short termism’ with product thinking

Code Computerlove’s Matt Lacey: Marketers should tackle ‘short termism’ with product thinking

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on the back of the latest IPA Bellwether report, released last week, which highlighted that while digital spend was on the up, this is a […]

The Specialized Foundation introduces “Outride ADHD” during Tour De France

The Specialized Foundation introduces “Outride ADHD” during Tour De France

On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]

Tom Cheesewright on what the future holds for the marketing industry

Tom Cheesewright on what the future holds for the marketing industry

Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity – which distinguishes the world’s best creative work – for its “Virtual Crash Billboard,” a campaign conceived for Parisian Road Safety. “Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions […]

Simon Le Bon and Nick Wood Collaborate with Cannes Lions Audience to Create “Closer to Your Bed”

Simon Le Bon and Nick Wood Collaborate with Cannes Lions Audience to Create “Closer to Your Bed”

Syn Music announced the release of “Closer to Your Bed,” a song developed by Simon Le Bon and Nick Wood for their seminar at the Cannes Lions International Festival of Creativity. During the seminar, which centered around creative collaboration and took place on Saturday 17th June, Le Bon and Wood invited the audience to record […]

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