Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media
Media inflation has exceeded adspend growth throughout the decade
US-China trade war will offset the gains from sport and elections in 2020
In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection […]
● The video will launch across Google platforms on Monday 9th December
● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]
RAWR, formerly Lashious Beauty, today announces the opening of its flagship store on London’s Rathbone Place, following a star-studded launch party to celebrate the opening that featured a performance from British rapper, singer, and songwriter Stefflon Don. RAWR, working with global experience agency, Imagination, has completed a full brand overhaul as it plans rapid expansion […]
- Exclusive Christmas experience inspired by brand’s number one selling 1 Million and Lady Million fragrances
- Activation developed in partnership with creative agency ELVIS
Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency ELVIS. Paco Rabanne selected ELVIS to create a multi-faceted campaign for the crucial pre-Christmas period, with the objectives of […]
OVER 20 MILLION BRITS FEEL OUT OF CONTROL IN THEIR HOME LIFE
Brits craving control: nine in ten seek order and structure in their home (88%), believing it makes it a happier place to be (85%)
Rise of the ‘Connected Home Controller’ as two in five (40%) now use technology to control their home
Yet nearly two-fifths (39%) have felt “out of control” of their home and three quarters (77%) would love a helping hand
Hive is offering out-of-control Brits the chance to get their homes in order with help from self-confessed control freak and rugby legend - Chris Robshaw
New research from smart home specialists, Hive, reveals we’re a nation of house-proud “control freaks” who want to control every aspect of our home lives (88%). With today’s hectic lifestyles, being a “control freak” has lost all negative connotations, with 78% of Brits thinking this is a positive personality trait. We believe having order in […]
Two British icons unite for exclusive launch of film trailer
In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]
- Initiative saw Cadbury Creme Egg ‘hacking’ the ads of other brands
- Campaign also picked up Gold awards in the Best Integrated Campaign and Best Digital Experience categories, while ELVIS and Cadbury received a Silver in the Best Brand Building category for their work on Creme Egg over the last three years
Creative agency ELVIS and its client Cadbury triumphed at the DMA Awards last night, picking up the Grand Prix for their Cadbury Creme Egg ‘Hunt the Creme Egg’ campaign. The initiative, which saw Cadbury Creme Egg ‘hacking’ the ads of other brands, including Google, Benefit and Persil, also picked up Gold awards in the Best Integrated Campaign […]
Experience12, the pop-culture marketing agency is looking forward to a merry little Christmas as it announces the launch of its 2019 pop-culture Christmas party advent calendar. The calendar embodies film, TV and gaming highlights who have ‘sleighed’ pop-culture in the past year, welcoming a range of top characters from the likes of Stranger Things, Good […]
The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, today announced the global creative leaders selected to serve as judges for The One Show 2020. More than 200 top creatives from 35 countries will judge work from around the world. The gender-balanced jury includes creative leaders such as: Jason […]
