Meet The Mining Screensaver, a project that helps change the world from a screensaver

Meet The Mining Screensaver, a project that helps change the world from a screensaver

 Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]

Mindshare and Unilever dominate Mobile Marketing in 2017, according to Lovely Mobile News

Mindshare and Unilever dominate Mobile Marketing in 2017, according to Lovely Mobile News

Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards. Researched, conducted and calculated by Lovely Mobile News, the report is a year-long analysis that also includes the performance of various projects, agencies and brands in the […]

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

 Brands and marketing execs are coming under fire for using animals in advertising, particularly fashionable flat-faced dogs like Pugs, Frenchies and English Bulldogs. Heinz, Costa, Comic Relief, HSBC and most recently Three UK with their Snapchat ‘Puggerfly’ have attracted criticism for using these breeds in their ad campaigns. Many claim they’re adding to the […]

How to achieve balance and purpose in our industry

How to achieve balance and purpose in our industry

As marketers we draw inspiration from the world around us – whether it’s a place, object or person. This guidance from others is important for us to learn, improve and succeed in the workplace, but what is often overlooked is the role our mental health and wellbeing plays in our career development. A recent survey […]

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