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FAB Day with Google at The FAB Forum & The 18th FAB Awards

FAB Day with Google at The FAB Forum & The 18th FAB Awards

Recently MarComm News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their St Giles […]

The 18th FAB Awards

The 18th FAB Awards

The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]

Cheil Spain and Samsung create new high-tech swimming cap for blind Paralympic swimmers

Cheil Spain and Samsung create new high-tech swimming cap for blind Paralympic swimmers

Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]

K9 Friends – Talent For Hire: How an animal shelter became a talent agency

K9 Friends – Talent For Hire: How an animal shelter became a talent agency

Research from the Oxford Humane Society tells us that less than 2 in 10 dogs are adopted from an animal shelter. All over the world, people tend to use breeders or pet stores instead of adopting from animal shelters. This behaviour is compounded by the preconception that shelter dogs are ‘damaged goods’. Saatchi & Saatchi […]

James Kirkham: Snapchat is now the dominant platform for reportage whether that be funny or chaotic it is always relevant

James Kirkham: Snapchat is now the dominant platform for reportage whether that be funny or chaotic it is always relevant

Once again, the disruption of sports media is paving the way to the changing face of cultural communications. On Tuesday night, West Ham United fans got over excited and ended up throwing bottles at the Manchester United team bus as it arrived at Upton Park. Idiotic and predictable, but not a huge news story. However, […]

New Burger King Bot takes your orders on Facebook Messenger

New Burger King Bot takes your orders on Facebook Messenger

Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]

Mars, Incorporated Retain Google FAB Brand / Marketer of The Year Award

Mars, Incorporated Retain Google FAB Brand / Marketer of The Year Award

Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]

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