Fantastic Four hype builds with New York human torch drone

Fantastic Four hype builds with New York human torch drone

Thinkmodo, the viral video agency, are stoking hype ahead of the release of Fantastic Four with the creation of a pyrotechnic human torch drone which has been lighting up the skies above New York City. With the film set to open at theatres this week Thinmodo set about building a human shaped drone to resemble […]

NABS and Google partner to offer upskilling grant

NABS and Google partner to offer upskilling grant

NABS and Squared Online, an education initiative led by Google, have joined forces to provide funding for advertising and media professionals wishing to upskill their digital know how through a new career grant. The offer available through NABS’ Upskilling Grant programme marks the first time Google and NABS have partnered in this way. The scheme […]

Leo Burnett London launches innovative social campaign to support first national day of memory for victims of honour killings

Leo Burnett London launches innovative social campaign to support first national day of memory for victims of honour killings

Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]

The Economist bugs Londoners with free insect ice cream

The Economist bugs Londoners with free insect ice cream

The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]

Samsung & RSC make Shakespeare accessible for students with new app starring David Tennant

Daunted by Shakespeare? There’s an app for that...

Samsung & RSC make Shakespeare accessible for students with new app starring David Tennant

Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]

We Are Social redraws the globe, according to Cannes

We Are Social redraws the globe, according to Cannes

In the run-up to Cannes Lions, global agency We Are Social has created the ‘Cannesogram’– an interactive cartogram that reveals how countries have performed over the last ten years. The countries are displayed with a combination of colour and size changes according to how successful they have been in the revered adland awards. Users can […]