Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

As the year winds down, Oath‘s Head of EMEA, Stuart Flint is sharing some insight on digital marketing predictions for 2018. Looking to the future, Stuart discusses digital ad spend and the growing demand for augmented reality (AR) and mixed reality; developments in programmatic; artificial intelligence (AI) and machine learning coming together to create a more holistic technology […]

Serviceplan Group’s leadership highlight their communication trends for 2018

Serviceplan Group’s leadership highlight their communication trends for 2018

As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]

New model propositions: Why it’s all change for creative businesses

New model propositions: Why it’s all change for creative businesses

Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]

MarComm’s Star Parade: Meet Juan Garcia-Escudero

MarComm’s Star Parade: Meet Juan Garcia-Escudero

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Juan Garcia-Escudero has been bringing the creative heat for the likes of Leo Burnett and J. Walter Thompson for over 12 years now. Leo Burnett Madrid‘s General Creative Director works for clients […]

MarComm’s Magnificence – 2017’s Magnificent Advertising Creatives

MarComm’s Magnificence – 2017’s Magnificent Advertising Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the creative industry who have pushed boundaries and inspired others through their unique work in advertising. Without further ado, here are our picks (in no particular order) […]