MarComm News Hit Parade: August 2017

MarComm News Hit Parade: August 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]

Deutsche Telekom launches revolutionary VR game that aids dementia research

Deutsche Telekom launches revolutionary VR game that aids dementia research

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]

MarComm’s Star Parade: Meet Sarah Mannerings

MarComm’s Star Parade: Meet Sarah Mannerings

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Sarah Mannerings is a star that has been shining bright in the design word for over 10-years now. She is an extremely talented, creative and passionate interior designer with a lifelong love of […]

One Love, three days: How the British Red Cross handled digital donations during the Manchester event

One Love, three days: How the British Red Cross handled digital donations during the Manchester event

British Red Cross raised £2.35 million in three hours during One Love Manchester, watched live by 22.6 million people. How did the charity’s donations platform cope with the massively increased influx of traffic? Chris Walker, CTO at digital agency Friday, which built the platform, explains: Friday’s involvement in One Love began at 1.30pm, Thursday 1 […]

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]

Happy Finish create the world’s highest VR slide experience for The View from The Shard

Happy Finish create the world’s highest VR slide experience for The View from The Shard

Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]

Plagiarism – A Dirty Word For A Dirty Habit

Plagiarism – A Dirty Word For A Dirty Habit

“Plagiarism is always the biggest thing in Hollywood.” Mr Clint Eastwood knows Hollywood so must have a point. We’re not in Hollywood, but the London-centric design world can be a bit like La-La Land at times. The highs, the lows, the fight for an original Oscar-worthy idea that transforms business thinking and consumer’s lives. There’s […]

Nils Leonard on the need for provocation in the Food and Beverage Industry

Nils Leonard on the need for provocation in the Food and Beverage Industry

Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]