Brand Metrics partners with Avid Collective for native content insights

Brand Metrics partners with Avid Collective for native content insights

The partnership enables Avid’s partners to measure the true impact of campaigns and understand brand uplift across the marketing funnel Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content, to provide unparalleled insights into […]

AI creative agency faith launches custom Gen-AI models for O2

AI creative agency faith launches custom Gen-AI models for O2

faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]

Can Job Candidates Beat AI? Brand Devises Elaborate Recruitment Campaign

Can Job Candidates Beat AI? Brand Devises Elaborate Recruitment Campaign

The global talent shortage is still a reality for many companies and attracting the right candidates requires ingenuity. A consulting company devised an interactive challenge for potential employees that calls for beating their AI engine. The skilled workforce shortage has been an ongoing issue for the last few years, especially in fields that require qualified […]

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Service in GTA RP will help players being harassed or targeted by violence to file police reports without leaving the game, in a groundbreaking initiative to ensure justice both online and in the real world After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), […]

Nectar360 Launches Sainsbury’s Branded Shops

Nectar360 Launches Sainsbury’s Branded Shops

The offering provides clients more affordable, quicker and easier brand building opportunities on the Nectar360 eCommerce Media Platform Nectar360 today announced the launch of Branded Shops, a first-of-its-kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed by Nectar360 and CitrusAd, a leading retail media provider, Branded Shops gives clients the ability to […]

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Compliant’s leading independent verification technology will enhance the privacy solution offered by Utiq’s Authentic Consent Service Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant’s advanced, AI-driven auditing and […]

Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]

Onetag continues global expansion with five senior hires

Onetag continues global expansion with five senior hires

The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]

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