The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]
The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level […]
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. […]
The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]
The adaptive streaming firm aligns methodology for assessing carbon emissions from digital advertising Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for creative delivery of their digital marketing campaigns. The Dashboard measures the amount of data transferred per impression and several other granular data points, allowing […]
Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]
The GREAT Britain and Northern Ireland campaign (GREAT) and Pablo & UNLIMITED have today announced the launch of the latest iteration of the Unicorn Kingdom campaign The ‘Ever-Changing Statue’ – a distinctive, 3D-hologram installation in New York City. Statues have historically been used to honor past achievements, however this future gazing statue looks to raise […]
The partnership enables Avid’s partners to measure the true impact of campaigns and understand brand uplift across the marketing funnel Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content, to provide unparalleled insights into […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]
