Panda Express Invites Fans to Celebrate Lunar New Year With the ‘Good Fortune Scratcher’

Panda Express Invites Fans to Celebrate Lunar New Year With the ‘Good Fortune Scratcher’

Creative agency The Many’s new digital Lunar New Year experience educates around the traditions of the holiday and ethos of the Panda brand with a celebratory interactive game. To celebrate the Lunar New Year, American Chinese fast food restaurant Panda Express is out with a new campaign from creative agency The Many that offers fans […]

Cornett Taps Pet Psychic to Capture World’s First Travel Reviews by Horses for VisitLEX

<strong>Cornett Taps Pet Psychic to Capture World’s First Travel Reviews by Horses for VisitLEX</strong>

83% of travelers say that reviews play an essential role in their booking. So agency Cornett has helped VisitLEX—the Lexington Convention and Visitors Bureau—go straight to the experts for an unprecedented batch of metaphysical travel reviews of the Horse Capital of the World. Carrie Kenady, a renowned psychic medium who has appeared on the television […]

Venezia Football Club partners with Audiencerate to get closer to fans

<strong>Venezia Football Club partners with Audiencerate to get closer to fans</strong>

Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Italian international sports institution Venezia Football Club to enhance the use of its first party online and offline customer data. Based in Venice, the Serie B division professional football club is looking to increase interaction with fans and other stakeholders across a variety […]

ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN

<strong>ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN</strong>

Could exercise be a simple solution to sharpen the mind and improve mental performance?​ That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’.  The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]

Hardee’s Show What Ai CAN’T do

<strong>Hardee’s Show What Ai CAN’T do</strong>

Ai is the word du jour, the topic of the moment.  Everyone is talking about Ai and its capability.  Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how Ai can replace human creativity.  This moment […]

The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

Audiencerate and Equativ partner to deliver market-leading addressable advertising

<strong>Audiencerate and Equativ partner to deliver market-leading addressable advertising</strong>

Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising.  By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital […]

FC Home & Deco campaign targets Argentina football fans with innovative Passion Calculator

<strong>FC Home & Deco campaign targets Argentina football fans with innovative Passion Calculator</strong>

FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]

Forget the sweaty commute; TAUR shows the future of congestion-free city travel in digital-first launch campaign produced by Untold Fable

Forget the sweaty commute; <strong>TAUR shows the future of congestion-free city travel in digital-first launch campaign produced by Untold Fable</strong>

Los Angeles may be home to Bird and Lime – the giants of e-scooter rental – but now it’s home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign Own Your City, TAUR has partnered with Untold Fable as a […]

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