Samsung Premieres Icona Pop’s New Single in 360 Degree Interactive Online Concert

Samsung Premieres Icona Pop’s New Single in 360 Degree Interactive Online Concert

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/Samsung_Icona-Pop_360.mp4[/KGVID] Swedish pop duo, Icona Pop, release brand new single ‘F.U.’ straight to their most loyal fans through a live online concert. The pair teamed up with DDB Stockholm and Samsung to create a unique concert that could be experienced from all 360ᵒ angles. The concert was live streamed exclusively to 360 fans, […]

Toys R Us gamifies print with interactive Christmas catalog

Toys R Us gamifies print with interactive Christmas catalog

Toy R Us has introduced a number of digital elements, including augmented reality, to its festive magazine to ensure children keep flicking through its extensive 96 pages. Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to […]

Bentley app reads emotions to create personalised car designs

Bentley app reads emotions to create personalised car designs

Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user’s passions, lifestyle and personality type. The Bentley Inspirator uses emotion recognition software that creates an individually designed car. It has been created by VML London, which used emotion metric algorithms built using data from 3.4 […]

Swatch Launches Contactless Payment Watch

Swatch Launches Contactless Payment Watch

Swiss watchmaker Swatch recently unveiled the Bellamy, a watch that enables the wearer to make contactless payments. The Bellamy isn’t a smartwatch – it’s got a regular analogue face and no other extra functionality – but it does feature an NFC chip under the dial. This means payments don’t require any power from the watch, […]

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]

NASA launches out of this world smartwatch app competition

NASA launches out of this world smartwatch app competition

NASA is embracing the smartwatch revolution by opening a free for all design competition in which the public are invited to create an app for Samsung Gear 2 wearing astronauts on the International Space Station. Hosted via Freelancer.com the initiative will offer the creator of the best app a cash prize of $1,500 with the […]