Cannes We Meet? Swipe Right to Meet People at Cannes Lions International Festival of Creativity

Cannes We Meet? Swipe Right to Meet People at Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We […]

Unilever & Tesco Launch Its Biggest Trial of iBeacons

Unilever & Tesco Launch Its Biggest Trial of iBeacons

Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]

Miracle-Gro Is Going To Plant The World’s First Emoji Garden via Tweets

Miracle-Gro Is Going To Plant The World’s First Emoji Garden via Tweets

After a long, cold winter felt throughout the country, the first day of spring is something many are looking forward to. To celebrate spring, Miracle-Gro is inviting growers everywhere to reconnect with their garden via @Miraclegro and the first-of-its-kind crowdsourced #springmoji garden. Beginning March 20, the brand will plant the world’s biggest digital garden using […]

Cheil UK demonstrates value of beacon tech with ‘Cheil Break’

Cheil UK demonstrates value of beacon tech with ‘Cheil Break’

Cheil UK unveiled an innovative new app called Cheil Break to demonstrate the power of beacon technology as a powerful driver of loyalty between local communities and retailers. The app, currently being trialled internally among Cheil’s own workforce, has three central features: Loyalty – entirely beacon powered, the loyalty system is being piloted with ‘Cash […]

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]

JWT Creates Attention-powered Cars

JWT Creates Attention-powered Cars

In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]

Nissan Unveils Nismo Smart Watch Concept

Nissan Unveils Nismo Smart Watch Concept

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The watch, unveiled on September 9 ahead of its display at […]

Audi unveils augmented reality platform with Somo

Audi unveils augmented reality platform with Somo

Audi has unveiled Audi Vision, a mobile augmented reality platform which allows users to bring brochures to life. Audi Vision will allow users to point their mobile device at the premium car manufacturer’s spring 2013 price and specification guides, and take a picture that will unlock the static pages of the brochure, unveiling video, picture […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]