Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]

Ikea Brings VR to Kitchen Remodelling

Ikea Brings VR to Kitchen Remodelling

Ikea announced the release of a pilot virtual reality app, the Ikea VR Experience, on Valve’s world leading game platform Steam. The test app, featuring a virtual kitchen experience, is the first foray from Ikea into VR technology. The launch of the app is intended to solicit consumer feedback as Ikea continues to explore the possible implications of the technology […]

McCann Japan Appoints World’s First AI Creative Director

McCann Japan Appoints World’s First AI Creative Director

McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung Electronics Australia has announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on […]

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,” which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world” with the show, assuming the role of a new recruit on a […]

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]

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