Could exercise be a simple solution to sharpen the mind and improve mental performance? That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]
Ai is the word du jour, the topic of the moment. Everyone is talking about Ai and its capability. Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how Ai can replace human creativity. This moment […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital […]
FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]
Los Angeles may be home to Bird and Lime – the giants of e-scooter rental – but now it’s home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign Own Your City, TAUR has partnered with Untold Fable as a […]
Today, world-class creative production company CLICKON has launched its new cloud-based platform iQ, bringing the first truly end-to-end solution to the market. It enables businesses to streamline video production management globally,while saving time and reducing costs during financially challenging times. CLICKON iQ is an end-to-end content production solution for businesses seeking to create and deploy content at scale with greater control, transparency […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System. Unveiled at SEMA, the activation starred famed rally driver Ken Block. SCS helped activate the partnership between Borla and Block. With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]
Costa Coffee has teamed up with premium sneaker maker Artisan Lab to create an exclusive range of coffee-dyed sneakers to celebrate National Espresso Day (which this year fell yesterday on Wednesday 23 November). Inspired by the viral TikTok and Instagram trend of dyeing sneakers in coffee, Costa Coffee has put a sustainable, desirable and premium […]