Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

 FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]

JWT India and Himalayan Sparkling Launch Innovative Bottles Featuring the Sound of the Himalayas

JWT India and Himalayan Sparkling Launch Innovative Bottles Featuring the Sound of the Himalayas

 Himalayan Sparkling, India first premium mineral sparkling water introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a one-of-its-kind packaging, the innovative sound cap bottle […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’ Campaign

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’  Campaign

The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]

Saatchi & Saatchi IS Poland and P&G Make eCommerce More Accessible via The Accessibility Project

Saatchi & Saatchi IS Poland and P&G Make eCommerce More Accessible via The Accessibility Project

As the internet is more and more important in all of our lives and eCommerce an increasingly popular way to shop, the issue of accessibility has become much more relevant. Many eCommerce sites are either inaccessible to those with visual, hearing or mobile disabilities, or they require ‘switching’ to specially made versions. Saatchi & Saatchi […]

Toyota’s visual impairment filter on Instagram allows everyone to #SeeLikeMenna

Toyota’s visual impairment filter on Instagram allows everyone to #SeeLikeMenna

 Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]