A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

London brand experience agency ignis unveils Retailemetry TM at TFWA

London brand experience agency ignis unveils Retailemetry TM at TFWA

ignis, the brand experience agency, have launched their first product from new tech venture, ignovation labs. The launch took place at the TFWA Digital Village in Cannes, which attracted Europe’s leading travel retail brands. Retailemetry TM is a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in […]

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions.  Taking us through […]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with […]

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]

WeSee harnesses the power of neural networks to revolutionise image recognition

WeSee harnesses the power of neural networks to revolutionise image recognition

Viztech industry pioneer transforms digital image and video search and tagging, providing a way to meet the UK PM’s demands over terrorist content, among other key applications.   Computer vision innovator WeSee has launched a unique and powerful AI-based technology that can process, search and categorise video, as well as still images, quickly and efficiently, […]

B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]

Direct Line and Saatchi & Saatchi London team to revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London team to revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. […]