Nicole Kidman stars in Etihad Airways’ ground-breaking new 360-degree virtual reality film

Academy Award-winning actress Nicole Kidman is starring in Etihad Airways’ new 360-degree virtual reality film. The film, titled “Reimagine” was created by The Barbarian Group, a subsidiary of Cheil Worldwide, in partnership with the creative digital production company MediaMonks, and takes a 360-degree look at the luxury interior of Etihad’s Airbus A380. “Storytelling in new mediums always brings out the […]

AMV BBDO Claim a Hat-trick of Google FAB Agency of the Year Crowns at The 18th FAB Awards

AMV BBDO Claim a Hat-trick of Google FAB Agency of the Year Crowns at The 18th FAB Awards

For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Awardat the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on the night. […]

Fujitsu launches new global online campaign showing how data is transforming people’s lives

Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the brand’s […]

Cheil Spain and Samsung create new high-tech swimming cap for blind Paralympic swimmers

Cheil Spain and Samsung create new high-tech swimming cap for blind Paralympic swimmers

Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]

Werkabee: The recruitment tech millennials will actually want to use

Graduate unemployment still remains a serious issue for the global economy. Opportunities for students, graduates and career-changers worldwide to gain professional work experience have never been more important- internships, volunteering, mentoring and research collaborations, while interest in entrepreneurship continues to surge worldwide. But how is the recruitment technology industry responding of late? Tinder-for-Jobs apps. Yes, a slew […]

Saatchi & Saatchi create first mobile game where anyone can help scientists fight dementia

Saatchi & Saatchi create first mobile game where anyone can help scientists fight dementia

Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the first symptoms of […]