Nando’s Announces New Brand Platform; This Must Be The Place with Launch of National Campaign and First Ever Sonic Logo

Nando’s Announces New Brand Platform; This Must Be The Place with Launch of National Campaign and First Ever Sonic Logo

The campaign kicks off with the release of a new film directed by Jonathan Entwistle Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place […]

Sports betting brand Oddset utilizes AI to create an immersive audio experience, allowing football fans to dream of European play

<strong>Sports betting brand Oddset utilizes AI to create an immersive audio experience, allowing football fans to dream of European play</strong>

The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]

Popeyes Singapore launches Chicken Hotline that turns your problems into chicken.

<strong>Popeyes Singapore launches Chicken Hotline that turns your problems into chicken.</strong>

Life isn’t without struggles, we know that. That’s why Popeyes Singapore and Happiness Saigon are launching the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free 6 piece Buttermilk Chicken Nuggets – so you can enjoy some *piece* of mind.  Popeyes, the authority on fried chicken, is […]

Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly

<strong>Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly</strong>

Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work.  The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]

Pavone Group’s SpotBowl is back, and it’s predicting the winners

<strong>Pavone Group’s SpotBowl is back, and it’s predicting the winners</strong>

Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners.  To bring predictive analytics to life, Pavone Group created a proprietary […]

ADDITION RELEASES SUPER BOWL SPOT GENERATOR

<strong>ADDITION RELEASES SUPER BOWL SPOT GENERATOR</strong>

Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator.  “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]

IS AI REALLY ‘UNCREATIVE’?

<strong>IS AI REALLY ‘UNCREATIVE’?</strong>

Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB.  ‘The Uncreative Agency’ is […]

Cyanite launches technology that can find music based on full text for the first time

<strong>Cyanite launches technology that can find music based on full text for the first time</strong>

Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]

STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

<strong>STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH</strong>

Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]

LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology

<strong>LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology</strong>

Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency […]

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