Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]

Audi enters Google competition to put Quattro Rover on moon

Audi enters Google competition to put Quattro Rover on moon

Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]

Tiempo BBDO highlight the top trends for 2016

Tiempo BBDO highlight the top trends for 2016

In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]

Facebook’s imminent Oculus Rift launch promises boost for VR sector

Facebook’s imminent Oculus Rift launch promises boost for VR sector

Facebook-owned Oculus announced it is to begin accepting pre-orders for its virtual reality (VR) headset Rift, bringing renewed vigour to the sector as a host of competitors are also poised to unveil similar offerings at the Consumer Electronics Show (CES). A post on the company’s official blog announced that it is to begin accepting pre-orders from […]

Now You Can Hail an Uber Ride From Facebook Messenger

Now You Can Hail an Uber Ride From Facebook Messenger

The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone’s all-in-one app. The California-based company announced a partnership with Uber that lets users hail a black car from Facebook Messenger. The feature is rolling out in the US with plans to expand internationally. People can […]