Sir Rod Stewart appears as a sea singing turtle in SodaStream’s campaign against plastic pollution

Sir Rod Stewart appears as a sea singing turtle in SodaStream’s campaign against plastic pollution

 SodaStream, supported by Sir Rod Stewart in a lead role, unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable. It acts as a metaphor […]

Serviceplan Switzerland Create an Incorrigible Campaign for Ragusa Chocolate

Serviceplan Switzerland Create an Incorrigible Campaign for Ragusa Chocolate

 Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. Ragusa has “The same basic recipe, traditional premium quality and the same edginess,” explains Fabienne Leuenberger, Brand Manager at Ragusa. When […]

Uncommon Creates ‘Beyond the Asterisk’ Campaign For Halo

Uncommon Creates ‘Beyond the Asterisk’ Campaign For Halo

 Uncommon Creative Studio launches Halo’s new campaign ‘Beyond the Asterix’ aiming to transform consumers’ awareness about the damage coffee capsules are doing to the planet. The campaign will demystify the confusion around what coffee capsules are made of and how best to get rid of spent capsules. Halo is the world’s first fully home […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]

Mindshare’s Adam Fulford to join Proximity London as chief strategy officer

Mindshare’s Adam Fulford to join Proximity London as chief strategy officer

After an international search, Proximity London has named Adam Fulford as its new chief strategy officer (CSO). Joining from Mindshare, Fulford will report directly into CEO, Gabrielle Ludzker. A proven strategist and leader, Fulford brings a wealth of experience to his new role, having worked both client-side and across all key agency sectors including digital, […]

Mirum US welcomes new VP of UX

Mirum US welcomes new VP of UX

Mirum US has announced the appointment of Valerie Jencks as its new VP of UX. This is a new role for Mirum in the US and has been created to help the agency make tangible progress in developing its UX practice. Amanda Seaford, CEO, Mirum US says: “Leading innovation, establishing common tools and practices, growing […]

Publicis Media UK to introduce radical new way of working for 2,500 employees

Publicis Media UK to introduce radical new way of working for 2,500 employees

Publicis Media will introduce a more agile and flexible working culture across the company’s agency brands and practices from April next year. The move will revolutionise the working day for all employees and will become effective following Publicis Media’s move to Television Centre in White City. The company’s Next Generation Board (NGB) were tasked by […]

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