Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]

Heimat and Hornbach team with architect Sigurd Larsen on Werkstück ‘Lounge Chair’ campaign

Heimat and Hornbach team with architect Sigurd Larsen on Werkstück ‘Lounge Chair’ campaign

 European DIY chain Hornbach works with their long-time creative partner, Heimat on a collaboration with globally renowned architect and designer Sigurd Larsen with the aim to make high-end design affordable. Working from a premise that great design should be democratic and accessible, Larsen has worked with Hornbach to create something new and rather wonderful: […]

Momentum Worldwide Appoints New UK Chief Operating Officer

Momentum Worldwide Appoints New UK Chief Operating Officer

Global experiential advertising agency, Momentum Worldwide, has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. Reporting into Momentum Worldwide’s UK president Luke D’Arcy, Bryan will be responsible for growth and efficiency across the business. He’ll work with all the client teams and be responsible for brands such as American Express, SAP, […]

Space adds ‘H2Oomph’ to Highland Spring Brave by Nature push

Space adds ‘H2Oomph’ to Highland Spring Brave by Nature push

Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]

B&B Studio Draws on Limited Edition Superfly Bottles in Botanical-Led Rebrand for Firefly Core Range

B&B Studio Draws on Limited Edition Superfly Bottles in Botanical-Led Rebrand for Firefly Core Range

Following the success of the limited edition bottle for Superfly – a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan – B&B studio has delivered an upscale rebrand for the core range of Firefly’s revitalising botanical drinks. Inspired by the inventive design for Superfly, which saw the Firefly logo disappear from the front […]

UKTV’s ‘after-dark’ billboard haunts the public ahead of Celebrity Haunted Mansion launching on W

UKTV’s ‘after-dark’ billboard haunts the public ahead of Celebrity Haunted Mansion launching on W

UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be palpable. To amplify anticipation for […]

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