The Specialized Foundation introduces “Outride ADHD” during Tour De France

The Specialized Foundation introduces “Outride ADHD” during Tour De France

On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]

Wunderman launches innovation partnership with Founders Factory

Wunderman launches innovation partnership with Founders Factory

Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Nat Geo WILD’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with their recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude. Following the news that Michael Phelps […]

Mission Motorsport launches a novel new marketing tool

Mission Motorsport launches a novel new marketing tool

Mission Motorsport has launched a new way to raise money while enabling supporters to make their mark on the charity, literally. The Forces’ charity, which aids in the recovery and rehabilitation of those affected by military operations by providing opportunities through motorsport, is selling prime advertising space on its race truck for as little as […]

Myles Lord takes Managing Director Creation role in Berlin

Myles Lord takes Managing Director Creation role in Berlin

Myles Lord, most recently Creative Director at DDB Berlin, will start this year as Managing Director Creation at Serviceplan Campaign Berlin. Lord is one of the top creative minds on a national and international level, and in the past has been responsible for many major brand budgets – including Volkswagen, Mini, Sony, Google, Swisscom, CNN […]

Conran Design Group Strengthens Team Following Growth in its Retail Offer

Conran Design Group Strengthens Team Following Growth in its Retail Offer

Award-winning design agency, Conran Design Group, has announced the appointment of Ruth McConnell as Retail Brand Strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK Brand Strategy Director. Ruth has a wealth of experience, having operated both […]

Communicator appoints Jason Andrews as Creative Partner

Communicator appoints Jason Andrews as Creative Partner

Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency. Andrews brings with him over 20 years of varied industry experience, most notably from his time at […]

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