Publicis Groupe veteran joins Theorem to grow EMEA and UK business with a particular focus on extending its full-service, flexible marketing solutions to D2C and retail categories
Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Reem’s focus is on growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail […]
New Research Finds that People are Determined to Travel this Year Despite Rising Costs and the Good News is Sustainable and Ethical Travel is on the Menu
Tripadvisor has conducted a multi-national research study to understand current perceptions of travel in light of the increase in inflation and cost of living across the board. A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,100 consumers, in partnership with Qualtrics, conducted ahead of the holiday season across […]
Channel 4 today announces Colgate Max White Ultra as the new exclusive sponsor of Married at First Sight UK across linear, digital, and social, marking the biggest and most integrated sponsorship deal of the show to date. The sponsorship will spotlight Colgate’s Max White Ultra range during this year’s highly anticipated series on E4 and […]
Rocha has held the position of ECD since the agency was launched, in 2019, and has now been promoted
DAVID Madrid announces the promotion of Saulo Rocha to Chief Creative Officer (CCO). Rocha, who has been with the agency since it was launched 3 years ago, started at the company as an ECD, being one of the first members of the team led by Pancho Cassis, partner and Global CCO. Since its inception, DAVID Madrid has shown incredible […]
New trade campaign launched to target all 55 other states in the Commonwealth Marketing blitz timed to mark the start of the Commonwealth Games in Birmingham Campaign to build on pledges to increase trade at last month’s Commonwealth Heads of Government Meeting A new trade promotion campaign will target everywhere from Vancouver to Vanuatu as […]
A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion. This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root […]
Proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social channels & websites
Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
Specsavers today announces the appointment of Danny Bush as integrated production team lead, The Agency. Prior to Specsavers Bush held senior creative operations roles across the UK’s most recognised agencies including The & Partnership, Mother, Engine and VCCP. Bush will lead a team of 10 and will be responsible for the seamless production of quality creative […]
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies and media owners to make more informed media choices by providing them with up-to-the-minute, privacy-friendly behavioural and geolocation data, drawn from over 20 million UK […]
The LGBTQ+ ally. The mental health campaigner. The person who changes their community for the better. These are the heroes that walk amongst us every day. And, because they don’t usually go around wearing spandex, the Daily Record Pride of Scotland Awards lift them into the spotlight with their televised, red-carpet extravaganza. TSB’s sponsorship idents […]
