Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired noodle bowls, best-in-class service, and values-centric culture. Every brand fan […]
Team to have a “meaningful stake” in present and future / Celebrating 13 years in business as a team of 10 / Launching Just One Tree initiative to combat climate change The Industry Club, the marketing and media sector’s recruiter and training partner, today announces its transition to an employee-owned company. 100% of the shareholding […]
The Beyond Collective has announced Dan Southern as the new Managing Director for its strategic growth consultancy, Frontier. Dan succeeds Tom Bedwell and David Frymann who continue to work on a consultancy basis for a select number of Frontier clients. Southern joins Frontier in April with a remit to widen the consultancy’s capabilities and to […]
In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]
Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]
New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]
M&C Saatchi is delighted to announce the appointment of Rob Doubal and Laurence Thomson as the UK-listed agency group’s new global joint chief creative officers (CCOs). Known across the industry as Rob and Lolly, the duo joins M&C Saatchi from McCann London, where they held the position of joint CCOs of McCann UK and co-presidents McCann […]
When we have lost a loved one, we often save memories of the person, it can be anything from photographs to old letters and voice messages on an answering machine. These memories can provide comfort and experts say they can even have a positive impact on coping with grief. However, a digital memory runs the […]
Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]
Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective […]
