Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

Having won the pitch, Rediffusion-Y&R has conceptualised LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”. This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families. LIC’s objective was […]

Cannes Lions first speakers revealed from Mars Inc, Unilever, DDB and Mondelez International

Cannes Lions first speakers revealed from Mars Inc, Unilever, DDB and Mondelez International

Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]

Christopher Walken Brings Style & Pizzazz to Kia’s Super Bowl Spot

Christopher Walken Brings Style & Pizzazz to Kia’s Super Bowl Spot

Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan. To introduce the next-generation Optima, David&Goliath enlisted revered cultural icon […]

M&C Saatchi Launches East Midlands Trains Brand Refresh

M&C Saatchi Launches East Midlands Trains Brand Refresh

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]

BBD Perfect Storm hires Kieve Ducharme as first Operations Director

BBD Perfect Storm hires Kieve Ducharme as first Operations Director

Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and operations. Ducharme has integrated experience in branded entertainment, content and broadcast and was previously part of Hogarth, the production arm […]

Continental Tyres appoints The Moment to lead its UEFA Euro 2016 sponsorship campaign

Continental Tyres appoints The Moment to lead its UEFA Euro 2016 sponsorship campaign

Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]

Ted Baker turns to gaming for Valentine’s Day digital drive

Ted Baker turns to gaming for Valentine’s Day digital drive

Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’. The Valentine’s Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish. Ted Baker brand communication […]

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released February 1. The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the […]