Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]
Leading cat food brand SHEBA® launches new integrated global campaign with dramatic satellite images revealing a beacon of hope – the letters H-O-P-E spelled with regrown coral. This key milestone marks the start of the world’s largest coral reef restoration program SHEBA® and parent company, Mars Incorporated, demonstrate their environmental commitment with purpose campaign ‘HOPE GROWS’, starting […]
NOMO, the number one free-from chocolate brand in the UK has launched its first above the line campaign, ‘NOMO, it’s kind of a big deal’, consisting of static digital banners, rail transvisions in national stations and point of sale posters in Tesco, Sainsbury’s and Waitrose. NOMO first launched in May 2019 and has since been thriving […]
Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic Market Director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the region by maintaining partner relations and extending Adnami’s portfolio of publishers, agencies, advertisers. He […]
As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]
Wunderman Thompson emphasises the need for better Black representation in marketing with launch campaign for BRiM, the Facebook-backed diversity initiative
- Whitehouse takes on Client Services Director role, leading 20-strong team
- Will work to help meet ELVIS’ ambition of becoming the first UK agency to achieve a 9+ client satisfaction score through The Client Relationship Consultancy
David Whitehouse steps up to lead client services at ELVIS
- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space
- Developed in partnership with Underexposed
Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]
