Alchemetrics appoints Cyril Law to continue modernisation drive

Alchemetrics appoints Cyril Law to continue modernisation drive

Customer data platform specialist, Alchemetrics has continued its run of senior appointments with the inclusion of Cyril Law to the management team. Law will take up the role of Chief Technology Officer to mastermind and oversee the complete modernisation of Alchemetrics’ customer data platform into the cloud. The wholly cloud-based platform will embody modern marketing […]

I-AM Unveils a New Concept from Wall’s for the Global Market

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]

Kilchoman NFC Mobile Marketing Campaign Outperforms Traditional Digital Benchmarks

Kilchoman NFC Mobile Marketing Campaign Outperforms Traditional Digital Benchmarks

Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]

A big shout out for Royal Mint Court! me&dave breathes new life into a forgotten London icon

A big shout out for Royal Mint Court! me&dave breathes new life into a forgotten London icon

me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the historic British site had been left dormant, so integrated branding agency me&dave was recruited to turn its fortunes around. me&dave was tasked with creating […]

Evening Standard digital sports team expands across UK & Europe

Evening Standard digital sports team expands across UK & Europe

On the eve of the new Premier League football season the Evening Standard announces a major investment in its online sports team. With just a few hours before the close of the transfer window, standard.co.uk announced some significant new signings of its own. Seven new faces join the team – doubling the current squad – […]

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

 In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]

Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]