CMOs believe they are too slow in transforming their media models

CMOs believe they are too slow in transforming their media models

Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]

Audio Brand Trends 2021: how the sound of brands will change next year

Audio Brand Trends 2021: how the sound of brands will change next year

Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]

JDO Make Strategic Move With Senior Hire

JDO Make Strategic Move With Senior Hire

JDO, the global brand design agency, has today announced the appointment of Ashleigh Steinhobel to the role of Senior Strategist. Joining from Pearlfisher London, Ashleigh brings a wealth of experience to JDO’s growing strategic offer and will work across the agency’s broad portfolio of international clients including: Shell, Pepsi and Dove. “JDO is at a very exciting time […]

Thomas Bjerg and Farah Dib launch TwentyTwenty Agency named after the year we will never forget

Thomas Bjerg and Farah Dib launch TwentyTwenty Agency named after the year we will never forget

Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and Droga5, have partnered to launch TwentyTwenty Agency to support brands to combat loneliness and build community to contribute to a more inclusive future.  While 2020 has proved a challenge, partners Farah and Thomas have felt a rousing call […]

“UNCANCEL COLLECTION” Non-Profit campaign sells merchandising from events that didn’t happen.

T-shirts and other merchandising products, which would be at the events of 2020 that did not happen, are for sale online and the revenue reverts entirely to support the Audiovisual Union.

“UNCANCEL COLLECTION” Non-Profit campaign sells merchandising from events that didn’t happen.

In response to the serious impact on the events and entertainment business (music festivals, plays, marathons, exhibitions, all sorts of events), caused by the Covid-19 pandemic, a group of entities created an online platform that aims to help the Audiovisual Union. Uncancel Collection 2020 (ENG) from Stream and Tough Guy on Vimeo. Because 2020 doesn’t […]

Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals

37% British adults signed up to at least one new subscription service in lockdown 3 out of 4 consumers intend to continue their subscriptions post-lockdown Five key audiences identified for subscription brands

Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals

New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]

Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign

Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign

With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. That’s why this festive season we need to strengthen our connections with our loved ones even more than […]

Tinder’s new Music Video ‘In our Own Way’ celebrates Gen Z’s optimism and how they redefine dating in 2020

Tinder’s new Music Video ‘In our Own Way’ celebrates Gen Z’s optimism and how they redefine dating in 2020

Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means […]

Piracy is a bad deal – new campaign from the Swedish Intellectual Property Office

Piracy is a bad deal – new campaign from the Swedish Intellectual Property Office

Mr. Suffocate, Pro Pollution and Go Blind – a new range of products just in time for this year’s Christmas shopping. Every year, knowingly or unknowingly, Swedes buy millions of pirated goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Cheap? Yes, but not cool!  […]

Havas Media Manchester appoints Carat’s James Reddington as Managing Partner

- Reddington joins following nearly 24 years at Carat Manchester - Will provide additional client leadership across the agency’s BBC business

Havas Media Manchester appoints Carat’s James Reddington as Managing Partner

Havas Media Manchester has announced the appointment of James Reddington to the newly created role of Managing Partner. Reddington joins the agency following nearly 24 years at Carat Manchester, where he was Group Business Director, overseeing clients including Barratt Homes, Manchester Airport Group and Greggs. In his new role, Reddington will provide additional client leadership across the agency’s BBC […]