B&B studio reimagines leading non-alcoholic aperitif Everleaf and introduces two new products to the range

B&B studio reimagines leading non-alcoholic aperitif Everleaf and introduces two new products to the range

Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]

Adverty is granted US patent for in-game ad viewability technology BrainImpression

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.

Adverty is granted US patent for in-game ad viewability technology BrainImpression

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression™, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as […]

Pearlfisher creates a characterful brand design for Australian vodka brand, Grainshaker.

Pearlfisher creates a characterful brand design for Australian vodka brand, Grainshaker.

Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]

Saddington Baynes launches emotional effectiveness benchmark across global brand imagery

The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal

Saddington Baynes launches emotional effectiveness benchmark across global brand imagery

Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production.  The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]

Twinings looks to Verbal Identity for new global brand voice framework, capping string of recent wins for the consultancy

Verbal Identity also recently appointed by tech scale up Spoon Guru and new coaching firm The Makings

Twinings looks to Verbal Identity for new global brand voice framework, capping string of recent wins for the consultancy

Twinings hasembarked on the creation of a new brand voice framework with Verbal Identity, experts in “the magic and mechanics of brand language”. The project team will work with global marketing leaders at Twinings and sister brand Ovaltine to create a new piece of Intellectual Property, to help the local teams articulate a full verbal […]

ROAD Wins Aesthetics Brief

ROAD Wins Aesthetics Brief

Health sector specialist ROAD has been appointed to advise ReLife, the aesthetic division of leading Italian pharmaceutical company, A Menarini, on the launch of its new Definesse range.  The only players in the market offering practitioners a unique mix of advanced fillers, peels and unique J-stitch thread technology. ROAD is providing a synchronised PR and social media campaign supporting a targeted […]

EA strikes a goal with a mural campaign by Kinetic and Mural Republic for FIFA 21 & PS5

EA strikes a goal with a mural campaign by Kinetic and Mural Republic for  FIFA 21 & PS5

 Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020.  The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features […]

New ESPN Ad Spotlights App, Feat. Vocals from Rising Artist Chika

New ESPN Ad Spotlights App, Feat. Vocals from Rising Artist Chika

ESPN debuted its new “One App, One Tap” campaign. The brand partnered with Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) to develop the creative concept for the campaign and execute the spot which showcases everything that the new ESPN App has to offer fans. The app plays a significant role in the future of the ESPN brand, […]

Code Computerlove launches new services for businesses impacted by Covid-19

Code Computerlove launches new services for businesses impacted by Covid-19

Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic. The Manchester based agency has responded to three salient ways organisations are changing their digital strategies to adapt to consumer behaviours impacted by the pandemic; adapting their […]