To promote their comeback in 2020 Swedish indie sensation Bye Bye Bicycle changed the name of all their songs and albums on Spotify. Probably pissing off Spotify in doing so. They are the first band in the world to make this spectacular move. The Spotify Parenthesis from Milk on Vimeo. Turning our old songs into […]
Home improvement retailer Wickes, is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, TAKUMI. The #MyWickesMyWay campaign, which involved seven content creators each producing a video on the social media platform, is designed to drive awareness of Wickes’ range of products and reach a […]
During the Cold War, a Soviet invasion of the Nordic countries was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. Call of Duty: Black Ops Cold War hyper targeted in-game campaign from VIDEOS on Vimeo. Reaching the unreachable in […]
Kylie will star in its new ROXi TV ad, launching across the UK this Friday on over 100 major UK TV channels. Kylie will join the likes of Robbie Williams as a ROXi Curator sharing her personal playlists for the first time, exclusively on the ROXi Made-for-TV music entertainment experience.
UK music streaming innovator ROXi announces pop legend Kylie Minogue will star in the new ROXi TV Ad Campaign which debuts nationwide on over 100 UK TV channels later this week. ROXi’s TV ad campaign features Kylie singing ‘Magic’, a single from her just released, critically acclaimed chart-topping, album ‘Disco’. The TV ad, created by […]
RAPP is rebranding its strategic consulting offer as the Experience Team and has promoted Caroline Parkes to head the division in the new role of Chief Experience Officer, leading a group of 41 experience strategists. Parkes, who was previously Head of Strategic Consulting at RAPP, reports to the agency’s Global Chief Strategy Officer, Shiona McDougall. […]
Macmillan Cancer Support is unveiling a new tribute fund website to help donors remember loved ones while raising vital income for the charity.
WPNC Digital has worked with Macmillan Cancer Support to modernise the service, which can be viewed here, using its inMem® platform. While the charity already ran a tribute fund, an update was required to make it mobile friendly and improve overall user experience. Tribute funds are viewed as an important part of the grieving process for friends and relatives […]
Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®, to handle the brand’s UK re-launch. Initially launched in the UK in 2017, the brand is a relative newcomer to the local market and is looking to build on the success that it has enjoyed for decades across […]
The new range aesthetic aims to completely disrupt the gifting category
In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]
SEEN Group is delighted to announce the appointment of Jane Walsh as CEO of the Global SEEN Group Business. Previously Managing Director, Jane has been pivotal to the recent re-modelling of the business and its subsequent success across both its UK and US offices. This success comes in the form of notable client wins, an […]
Boots Christmas campaign launches with a focus on kindness and value
Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all. Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most. To help, Boots will provide hygiene essentials to some of […]