We Are Social’s research shows people turning to social media for intimacy, advocacy and the simple life
Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021. Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an […]
ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’. The “ASDA Price Christmas” campaign, created by AMV BBDO, sees the return of real-life ASDA superfan Sunny and his family, who previously featured in the ASDA price re-launch […]
Agency veteran Kevin Redmond joins Fuseideas as Chief Creative Strategist, according to Fuseideas’ Chief Executive Officer, Dennis Franczak. Redmond will be formulating and implementing strategy and mobilizing resources, as well as creating both advertising and marketing concepts for all of the agency’s clients.Prior to joining the agency, Redmond was Senior Vice President, Strategy at Genuine, […]
Leading independent media and marketing consultancy Ebiquity plc today announced the appointment of Cormac Loughran to the newly-created role of New Business and Marketing Director. His appointment is part of an ongoing restructure to support new CEO Nick Waters’ strategic vision for growth based on deeper client relationships, scaling existing products and developing new forward-looking […]
Pioneer in dermatology appoints first agency to handle media globally
dentsu X, the integrated agency owned by Dentsu, today announced they have been appointed as global media agency of record by global dermatology company Galderma. Effective January 1st 2021, dentsu X will oversee media strategy, planning, and buying across all of Galderma’s international markets. Following a competitive pitch process, Galderma selected dentsu X due to the […]
The Big Exchange is the UK’s first actively-managed social, environmental and impact investment platform. Co-founded by The Big Issue and a coalition of 23 industry partners including AML Group, Aberdeen Standard, Alliance Bernstein, FNZ and Deloitte – it’s a big step towards a more inclusive financial system. The Big Exchange gives people an opportunity to […]
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what makes Brighton special: the city couldn’t do normal if it tried. The campaign encourages Brighton residents and visitors to escape the mundanity of this year with a trip to the city, by combining eye catching […]
New brand campaign launches ahead of the biggest retail period of the year.
eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform. The creative focuses on the rise of consumers selling the things they no longer need to fund the things they do, feeding a circular economy which ensures you can […]
The Commonwealth War Graves Commission (CWGC) has today revealed #ShineOn, a new campaign urging people of all ages to join with them in paying tribute to the 1.7 million Commonwealth individuals who lost their lives in WW1 and WW2. The pro-bono push was developed in partnership with M&C Saatchi. CWGC 1_4x5_audio from M&C Saatchi FILM on Vimeo. […]
Last week saw the launch of SenseCheck, an online platform developed for B2B SMEs to support each other by giving and receiving anonymised, honest feedback on their marketing plans and campaigns. Entrepreneurs have little of the resource that is available to big corporates to test out their marketing strategies nor are they likely to have in-house marketing […]
