Design Bridge restores local pride in Holsten, Hamburg’s most iconic beer

Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation

Design Bridge restores local pride in Holsten, Hamburg’s most iconic beer

Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]

Vodafone Appoints Lori Cunningham As VP Of Digital And Business Development

Vodafone Appoints Lori Cunningham As VP Of Digital And Business Development

Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]

84% Of Shoppers Won’t Immediately Return To The Way Things Were

This report provides 5 Key considerations that retailers should implement.

84% Of Shoppers Won’t Immediately Return To The Way Things Were

Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]

Marketers Look To Subcultures To Drive Consumer Engagement

Marketers Look To Subcultures To Drive Consumer Engagement

Subcultures were once integral to British identity. But as punk reaches middle age and social channels like TikTok spark new trends, some people have questioned the relevance of subcultures today. However according to a new study by leading research and planning agency, The Nursery, subcultures are very much alive and thriving with more than half […]

JDO Bolster Creative Team With Senior Appointment

JDO Bolster Creative Team With Senior Appointment

JDO, the award-winning brand design and innovation agency, has today announced the appointment of Alex Lazarevic to the role of Design Director. Alex joins the agency following a successful freelance career that has seen her work across a broad portfolio of world-famous accounts, including well-known Unilever and Mars brands, as well as a number of independent […]

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]

Carling Launches Campaign To Support The Local Pub

‘Support Your Local’ will see Britain’s #1 beer shine a light on the importance of the local pub Carling will return to TV screens this September, and run across social, VOD and radio from August, to champion the vital role local pubs play in communities throughout the UK

Carling Launches Campaign To Support The Local Pub

Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub. The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September. Support Your Local, developed by Molson […]

Droga5 London creates new brand campaign for Setapp

Droga5 London creates new brand campaign for Setapp

Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task.   The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic […]

citizenM’s first West Coast hotel is now open in Seattle’s South Lake neighbourhood.

Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel

citizenM’s first West Coast hotel is now open in Seattle’s South Lake neighbourhood.

citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast. citizenM Seattle South Lake Union is […]