UMBRO has appointed Manchester agency Absurd as its digital partner to create a new global web platform, which will replace its existing site. The new CMS will give Umbro centralised governance over brand content across its global sites, with the capability to implement updates and campaigns with greater efficiency and consistency. To kick off the site revamp, […]
Organisations coming out of COVID-19 not only have commercial ground to make up but also a new world order to get used to. Louise Findlay-Wilson, MD of Energy PR shares five impactful ways communications can help with this.
Operationally, a business coming out of COVID-19 is not going to be the same as the one that went into it. The way the company works may well have changed. There may be staff working from home, workers who’ve been furloughed who need bringing back into the fold, or roles may have been redefined. In […]
Scottish specialist social media agency Hydrogen has appointed Darren Forsyth to its senior team as Creative Director to meet increasing client demand. Darren, who joins from OLIVER agency, brings with him over 16 years of experience as a design team leader. Having worked with one of the largest agencies in the UK and delivered work […]
Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty, announces the creation of a first of it’s kind seamless in game ad solution called InMenu™. Programmatic is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit which gives branding opportunities, and more […]
Melissa Robertson, the former founder of Now, has joined Dark Horses, the sports creative agency backed by the founders of Lucky Generals, as its first CEO. She will report into Andy Nairn, who is Chairman of Dark Horses as well as a founder of Lucky Generals. She will have a significant equity stake in the business. […]
The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020 It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that
Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]
James Lancaster – Brand Experience Lead, Lysol, RB
Starting out in the creative industries, you dream of the busy agency life. You envisage being surrounded with like-minded peers, led by quirky and ferociously inspiring creative directors in a vibrant city quarter. More London’s buzzing Clerkenwell than Schiphol’s corporate business center. In 2011, I was cutting my teeth in Clerkenwell at Design Bridge, working with […]
Packaging Design for Beauty Retailer Collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign. The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design […]
Marc Jacobs International and Marc Jacobs Fragrances, part of Coty Inc. [NYSE: Coty], supports the UK launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, with an exclusive out of home campaign in four cities via Ocean Outdoor. The campaign combines high impact outdoor sites with experiential activity at Westfield London and a showcase on the […]
Independent global media advisor, MediaSense, announces three senior additions, joining from Accenture to its Client and Business Operations teams. Aparna Potdar joins as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director. Potdar, Poynter and Smith all have extensive media advisory, media analytics and operational management experience […]