Today, New Balance Football launches their ‘Football’s Next Wave’ campaign, a docu series following individuals from in and around football culture who are trailblazing a new and unorthodox path. The campaign has been created in partnership with ZAK – The Next Gen creative agency. The campaign seeks to position New Balance Football as a brand […]
Today, UK Export Finance (UKEF) – the Government department and the UK’s export credit agency – has announced the appointment of ENGINE as its creative agency of record following a competitive pitch. ENGINE will take over from incumbent MSQ Partners. UKEF’s mission is to ‘ensure that no viable UK export fails for lack of finance […]
Niyi Duro-Emanuel appointed to help clients bring adtech, martech and data capabilities together
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver […]
Coca-Cola European Partners (CCEP) reveal a brand-new campaign from Diet Coke. ‘Give Yourself a Diet Coke Break’ is inviting people to take a moment to refresh and be kind to themselves with a little break. Launching at the end of June, the first phase of the campaign will run for five weeks and feature on TV, […]
The Big Issue Group has confirmed details of its plan for vendors’ return on Monday 6th July to selling the magazine in England, Scotland and Wales, with measures including the provision of extensive PPE, contactless card payment equipment and the introduction of stringent health and safety procedures in all distribution offices. The Big Issue, which offers […]
Eighth wave of Havas Media Group Covid-19 Media Behaviours Report reveals uptick in interest in sports-related content over the last two weeks
The consumption of sports-related content has increased for all age groups in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The eighth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,479 UK respondents, reveals that […]
A project raising awareness of the impact lockdown has had on LGBT communities.
“Locked Down and Out” is a project from LGBT Foundation launching in Pride Month, in partnership with advertising agency The Gate, which will shed light on the challenges that many in the LGBT community have experienced as a result of the COVID-19 pandemic and subsequent lockdown measures. The charity has seen significant spikes in calls […]
IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]
Three reveals partnership ambitions ahead of Chelsea shirt sponsorship commencing on July 1
Three is proud to announce that its official partnership with Chelsea FC will get underway from July 1. It had been searching for the right brand partner for several months before securing the rights to become Chelsea’s principal shirt sponsor earlier this year –the largest ever sponsorship deal in Three’s history and all set to […]
This year, Pride week falls at the same time as the Swedish National Day, on June 6th. A day traditionally occupied with national pride and the blue and yellow of the Swedish flag. There is much to be proud of as a Swede. But the fact that as many as 32%* of Swedish LGBTQ people […]