After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries
In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]
Experiential agency Bankrobber (a sister company of Brooklyn-based creative agency Madwell), wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day: The Temptations ‘Ball of Confusion’, a song that shouldn’t be so timely 50 years later: Junior Byles reggae classic, […]
Inca Kola is a well-known Peruvian brand, to the point that Boris Johnson, UK Prime Minister, highlighted it in an emotional message in a video as one of the examples of collaboration between governments of both nations, while celebrating the recent agreement created to work for the reconstruction of the North of the South American […]
Pick a different route, cut back on tens of thousands of tons of CO2 emissions
Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an “Eco” setting, most drivers are unable to […]
Today, New Balance Football launches their ‘Football’s Next Wave’ campaign, a docu series following individuals from in and around football culture who are trailblazing a new and unorthodox path. The campaign has been created in partnership with ZAK – The Next Gen creative agency. The campaign seeks to position New Balance Football as a brand […]
Today, UK Export Finance (UKEF) – the Government department and the UK’s export credit agency – has announced the appointment of ENGINE as its creative agency of record following a competitive pitch. ENGINE will take over from incumbent MSQ Partners. UKEF’s mission is to ‘ensure that no viable UK export fails for lack of finance […]
Niyi Duro-Emanuel appointed to help clients bring adtech, martech and data capabilities together
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver […]
Coca-Cola European Partners (CCEP) reveal a brand-new campaign from Diet Coke. ‘Give Yourself a Diet Coke Break’ is inviting people to take a moment to refresh and be kind to themselves with a little break. Launching at the end of June, the first phase of the campaign will run for five weeks and feature on TV, […]
The Big Issue Group has confirmed details of its plan for vendors’ return on Monday 6th July to selling the magazine in England, Scotland and Wales, with measures including the provision of extensive PPE, contactless card payment equipment and the introduction of stringent health and safety procedures in all distribution offices. The Big Issue, which offers […]
Eighth wave of Havas Media Group Covid-19 Media Behaviours Report reveals uptick in interest in sports-related content over the last two weeks
The consumption of sports-related content has increased for all age groups in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The eighth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,479 UK respondents, reveals that […]
