Spotify Ad Studio expands into new global markets, moves out of beta

Ad Studio marks the start of a new chapter that will bring simple, self-serve audio advertising on Spotify to more markets around the world.

Spotify Ad Studio expands into new global markets, moves out of beta

Spotify Ad Studio launched in 2017 to give a fast, budget-friendly way to connect with Spotify listeners, easily make audio ads from scratch, and reach your advertising goals. Since then, businesses of all sizes as well as both established and new artists have created ads on Ad Studio — over 75,000 since launching.¹ To show our […]

Guardian Jobs launches a new marketing campaign to support its initiative to give free job ads for NHS listings

Guardian Jobs launches a new marketing campaign to support its initiative to give free job ads for NHS listings

Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads.  Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during […]

Rise Of The Not Everyday

BY Katie Maritz – Senior Structural Designer at PB Creative

Rise Of The Not Everyday

ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops.  If that doesn’t chime with your reality, then you may be putting yourself at risk.  What seems strange is that, for at least the last year, we have been […]

Agency offers £1 MILLION of discounted media space to businesses struggling with COVID-19 impacts

Agency offers £1 MILLION of discounted media space to businesses struggling with COVID-19 impacts

Businesses struggling to reach customers during the Covid-19 crisis are being offered £1,000,000 of heavily discounted media space. That’s thanks to British agency Edit, part of Kin + Carta (who specialise in media, technology and data) and its partner network. The ‘CrEdit’ fund set up by Edit, will offer TV airtime, Media Inserts, Print and other marketing services […]

Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

Business Disruption from Coronavirus Means B2B Marketers Must Align with Sales to Effectively Engage High-Value Prospects and Customers

Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc.  “Effective B2B demand generation relies on collaboration between marketing and sales. In this current environment with coronavirus-related business disruption impacting businesses around […]

Make It Red Asks Brits to “Buy Some, Leave Some” as part of Labour Party’s Covid-19 Initiative

Make It Red Asks Brits to “Buy Some, Leave Some” as part of Labour Party’s Covid-19 Initiative

In response to the Labour Party’s call for ad agencies to apply creative thinking to coronavirus messaging, creative studio Make It Red has put together a series of in-store posters designed to nudge supermarket shoppers into taking a more public-spirited approach to filling their trollies.  Copywriter Simon Kirkham and art director Mark Beacock created a campaign in […]

Elmwood Leeds recruits Sabrina Ahmed for Client Partner role

Elmwood Leeds recruits Sabrina Ahmed for Client Partner role

 Elmwood, the brand design consultancy, has named Sabrina Ahmed as Client Partner at its Leeds office, with a brief to lead on all retail clients, as well as managing the Client Services team. Sabrina joins from Tesco, where she was Head of Brand, a role she took up in 2016. During her time there she worked […]

Women’s Aid Launches Campaign To Highlight Domestic Abuse Risks During Coronavirus Lockdown

Women’s Aid Launches Campaign To Highlight Domestic Abuse Risks During Coronavirus Lockdown

Today, Women’s Aid Federation of England – the national domestic abuse charity – has launched ‘The Lockdown’, a chilling campaign raising awareness of the increased dangers of domestic abuse during the Covid-19 lockdown period. The work, by ENGINE Creative and production company Knucklehead, draws attention to the empty streets and public spaces throughout the UK […]

Ocean Outdoor launches £10 million advertising fund for SMEs

Aim is to support SMEs affected by coronavirus

Ocean Outdoor launches £10 million advertising fund for SMEs

Ocean Outdoor, a UK market leader in premium digital outdoor advertising, has launched an advertising fund to offer support to the retailers and SMEs most severely affected by the coronavirus crisis. www.oceanoutdoor.com/SMEfund A fund with a media value of £10 million has been established, giving businesses and brands access to advertising space across Ocean screens in 12 UK cities. The […]