krow has named Annie Fox as Deputy Executive Creative Director with a brief to boost its full service and integrated creative capabilities. Annie was previously Creative Director at Digitas UK. At krow, she reports to Executive Creative Director, Nick Hastings, and will work across all the agency’s clients. Among the notable campaigns she has worked […]
The retailer celebrates beauty with latest campaign and new brand positioning
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]
adidas Football explores how football icons turn the hardest challenges they face into their inspiration, in new long-form docuseries
adidas Football has launched Unfair Advantage – a long-form content series that celebrates the resilience of global football stars to inspire the next generation of athletes. Created by We Are Social Sport, with production from We Are Social Studios, the four-part video series promotes the recent release of the adidas Predator 20 football boot. It […]
Brands spent a total of $520.8m on Super Bowl ads this year – but was it a waste of money? According to research from effectiveness agency System1, for the best ads it’s an investment well worth making – but too much spend is still going on commercials which won’t grow brands and can’t justify the […]
Culture change business Utopia has launched a new mental health division, spearheaded by newly-recruited mental health advocate and qualified trainer, Emma Mainoo. This comes after a recent report stated poor mental health has cost UK businesses 16% more over the past three years. Utopia’s new arm offers change programmes such as mental health hacks and […]
Celebrating 50 years of Serviceplan: in its anniversary year, Europe’s leading independent agency group is marking the momentous occasion with a very special design. Based on the original Serviceplan logo from the early seventies, an anniversary design with the slogan “Born Integrated” was created. The new design celebrates the integrated and holistic approach to communication […]
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
The amount of packaging waste that’s left behind by consumers is a serious threat to our environment. In EU alone a total of 78.9 million tonnes of packaging waste is generated every year because brands don’t work on improving it or designing it in a more sustainable way. These days, the shelves of all stores […]
Spark Foundry, the Publicis Media agency that brings heat to brands, has announced today the hire of Marcos Angelides as its new UK Chief Innovation Officer and Head of Strategy, starting on Monday 23rd March. Angelides’ new tenure will be to ‘supercharge’ the role of strategy and innovation to unlock growth for clients. He will […]
This cot looks normal at first glance – but in fact it’s the first fossil free cot ever manufactured. Vattenfall highlights the need to bring down the cost of fossil-free products for future generations. A proof of concept cot designed and created without any use of oil, gas or coal Energy company Vattenfall’s […]