Papa John’s Tap Rakuten Marketing to Drive Digital Sales in Yorkshire

Papa John’s Tap Rakuten Marketing to Drive Digital Sales in Yorkshire

Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]

Percol coffee launch #COOLBEANS campaign in the UK

Percol coffee launch #COOLBEANS campaign in the UK

Percol Coffee Co., famed for launching the first Fairtrade certified ground coffee, has launched its “Cool Beans” campaign in the UK, to support its new packaging as it relaunches its range to the market. The ‘Cool Beans’ concept sees a whole host of coffee bean characters created for the range of award winning coffee, such […]

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]

LIFE and Velvet Facial Tissues lift the winter gloom with Ultimate Night In On Pack Promotion

LIFE and Velvet Facial Tissues lift the winter gloom with Ultimate Night In On Pack Promotion

Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period. Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The […]

The Gate London extends Halo Foods remit with appointment to Dormen Snacks, Good Grain & Fruitus accounts

The Gate London extends Halo Foods remit with appointment to Dormen Snacks, Good Grain & Fruitus accounts

Halo Foods has appointed The Gate London to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands. The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands. The account wins follow the agency’s successful TV campaigns for the Halo-owned Harvest […]

The Walking Dead and Next Games partner to launch the show’s first official mobile game

The Walking Dead and Next Games partner to launch the show’s first official mobile game

With so much crossover between fans of The Walking Dead and gamers, AMC and the Helsinki-based game development company Next Games have released the series first official mobile game. The Walking Dead: No Man’s Land stays true to the show even as it follows its own narrative. “Guided by Daryl Dixon, the fan-favorite character from […]

Clemenger BBDO Launches Ballsy New Bonds Campaign

Clemenger BBDO Launches Ballsy New Bonds Campaign

Bonds and Clemenger BBDO Melbourne are launching a new campaign called ‘The Boys’ for Bonds’ male undies range via a series of online films. Unfortunately, the average Aussie male doesn’t think about underwear very often. In marketing terms, it’s a low involvement category. Instead, they happily wear jocks that are old, ill fitting and riddled […]

Apple Removes Ad Blockers from Store Over Security Concerns

Apple Removes Ad Blockers from Store Over Security Concerns

Apple has removed a number of ad blocking apps from its App Store, expressing concerns that the security of users’ personal data could be at risk in certain circumstances due to so-called “man in the middle” breaches. While Apple now permits ad blockers on its Safari web browser, the banned apps also block in-app advertising […]