MAINE LOTTERY – Dasher2 from Fuseideas on Vimeo. Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015. The agency developed a :30 television commercial and a :30 radio spot as well […]
Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand. The brand was so compelling, the first batch of nine flavors sold out on their first day. Moon Cotton was launched in 2017 before becoming part of the IMGN Media portfolio, […]
Anomaly kids ask Santa for coal The agency, globally, encourages us all to act now and support #FridaysForFuture
Having trouble trying to decide what your child should receive for Christmas? Don’t panic, Anomaly and it’s children have the answer for you: Coal. Yep, that’s right, with less than a week to go before the biggest gift-giving day of the year, a bunch of 3-10-year-olds are asking for ‘their future’ in a new ‘Open Letter to […]
The HALO Trust, the anti-landmine charity supported by Princess Diana and now championed by her son Prince Harry, is launching a stark online Christmas campaign today (17th December) to remind parents of the dire reality facing children in Yemen this festive season. The campaign has been devised pro bono by Grey London. As parents spend the […]
Patak’s, Britain’s biggest grocery Indian food brand, has appointed BMB London as its new creative agency partner with immediate effect. BMB have been tasked with bringing the brand’s positioning to life in a new brand communications campaign to launch in 2020. Chris Heyn, Patak’s Brand Director commented, “We thoroughly enjoyed working with BMB throughout the pitch […]
RBR appointed as strategic and creative agency for Canderel and Pure Via brands.
Merisant, one of the world’s leading manufacturers of table top sweeteners and adjacencies, has appointed London based Red Brick Road as EMEA creative agency for their iconic Canderel brand and their growing Pure Via brand. Red Brick Road will work with Merisant to evolve the positioning of both brands, to reflect changing consumer needs across […]
Zoflora, the highly perfumed concentrated disinfectant brand, has appointed Quiet Storm as its lead creative agency following a competitive pitch run by Creativebrief. Quiet Storm is briefed to develop a brand strategy and creative idea that will communicate the brand’s unique positioning in the market. First round activity will be an integrated campaign which includes […]
Media Agency Group (mag) and its client Sykes Holiday Cottages have unveiled a new national broadcast campaign to hit the post-Xmas viewers and drive bookings to its stunning collection of properties across the UK. The campaign will hit screens on Boxing Day (26th Dec) and offers holiday makers from couples to families, groups to those with […]
Carlsberg, Probably the Best Beer in the World, has appointed Grey Europe for the Carlsberg Alcohol Free Beer (AFB) global communications account. Grey Europe won the account following a final pitch that was run in-house. The first work will appear in early 2020, and will connect to the ‘Probably’ Carlsberg positioning, with a focus on […]
In protest against discriminatory blood donation system • UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign • Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating • Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place • The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS • NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank • More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD
UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]