Los Angeles-based production company Joinery and established executive producer Cesar Ahumada are bridging cultures with their newfound partnership. Already a formidable presence in the Hispanic market, the alliance with Ahumada enables Joinery to represent a strong and diverse offering of award-winning directors from the Argentinacine roster to work in the U.S. Joinery’s general market directors frequently cross over into […]
Creative events agency Wonder reveals today its new brand refresh, designed by Studio Output. The project shows how an existing brand identity can be transformed to thrive across digital platforms. Creating a sense of wonder together Wonder is an independent creative events agency founded in 2012. It has worked with leading brands such as Google, […]
Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]
Let your senses guide you with this fully integrated campaign
Let your senses guide you with this fully integrated campaign Cathay Pacific today launched a fully integrated campaign to announce its enhanced Business Class experience that offers a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings. These enrichments are designed to offer passengers a more holistic, sensory experience that […]
Together Korsten and Bonner will elevate the creative profile of Wunderman Thompson globally
Wunderman Thompson, a WPP company announced today that it has appointed Bas Korsten and Daniel Bonner as Global Chief Creative Officers. Korsten and Bonner will lead the global creative community and together they will focus on raising the standard of Wunderman Thompson’s work while harnessing the full breadth of the agency’s capabilities. Bas will continue to […]
On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world
The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]
On the occasion of Children’s Day, Tata Sky promoted their special service for kids – Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner, Chimp&z Inc sent out #BachpanKaPitara boxes filled with 90s games and […]
RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]
Creativebrief’s Managing Director Charlie Carpenter has been promoted to CEO. In the five years during Charlie’s tenure as MD, the company has seen a burgeoning reputation and asserted a growing influence on the industry by working with brands of increasing scale and stature such as Starbucks, Britvic, Uber, Guinness and PlayStation amongst others. Of Carpenter’s promotion, […]
McDonald’s | McNificents – Keano from Ambassadors on Vimeo. McDonald’s Netherlands is taking its support for the Ronald McDonald Children’s Fund one step further by showing the kids that the charity supports for what they are: superheroes. These superheroes are children who often have to stay in the hospital for a longer period of time due to a serious […]