LinkedIn unveils new marketing campaign, What Are You Searching For?

LinkedIn unveils new marketing campaign, What Are You Searching For?

LinkedIn, the world’s largest professional network, is set to launch its latest integrated marketing campaign, What Are You Searching For? You can search and find millions of jobs on LinkedIn and the campaign is designed to raise awareness of this. It explores the many reasons why people look for a new job and features the stories of real people […]

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A new collaboration between L’Oréal Paris and Karl Lagerfeld – pays homage to the iconic designer – with the launch of a makeup collection, Karl Lagerfeld X L’Oréal Paris. Feminine and chic with a singularly “rock n’ roll” edge, the launch campaign by McCann Paris, unites the brand’s DNA with the DNA of the visionary designer. Known […]

Lonely Planet and Ford partner in major promotional deal

Lonely Planet and Ford partner in major promotional deal

Leading travel media brand, Lonely Planet, and Ford Motor have joined forces to celebrate the debut of the all-new 2020 Ford Explorer. In a three-month, multi-platform collaboration beginning late-October 2019, Lonely Planet will feature a series of custom travel content, created specifically for this partnership, across its online ecosystem and will also launch large-scale out-of-home […]

McCann Worldgroup elevates Adrian Botan to Chief Creative Officer, Europe

McCann Worldgroup elevates Adrian Botan to Chief Creative Officer, Europe

McCann Worldgroup in Europe announced that Adrian Botan will assume a new role in the region as Chief Creative Officer. This is in addition to his current remit as President of the Creative Leadership Council in this region. In his new position, Botan will focus on further strengthening the network’s creative capabilities across Europe to provide clients with a product of […]