Walmart Canada unveils affordable fashion for Canadians with surprise reveal in London, Milan and Paris (….Canada)

Retailer launches new 2019 Fall Apparel Collection through regional activations featured in newest TV spot

Walmart Canada unveils affordable fashion for Canadians with surprise reveal in London, Milan and Paris (….Canada)

Walmart Canada launches their new 2019 fall collection with the ‘I’m Wearing Walmart’ campaign – aimed at making affordable fashion a reality for all Canadians with stylish, on trend offerings at everyday low prices. The new collection from the company’s house brand, George, was designed with an emphasis on fashionable pieces rooted in comfort and […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative agency isobel. In addition to its England Rugby partnership, Greene King IPA is […]

Study from The Numbers Lab reveals ads set unrealistic expectations with women twice as likely to be left feeling ashamed of their body

Study from The Numbers Lab reveals ads set unrealistic expectations with women twice as likely to be left feeling ashamed of their body

Adverts are influencing how British people see themselves, according to a new report by strategic quantitative research agency, The Numbers Lab. The study, entitled ‘Project Eden’, looked at diversity and inclusion in advertising, revealing that a third (32%) of people believe ads influence how they see themselves. A similar volume of people (33%) believe ‘ads […]

LIDA launches Yellowplanner toolkit to help Marketers get ready for Brexit

- Created in response to widespread uncertainty around Brexit and its consequences - Toolkit features three proprietary products to help brands devise and implement an effective Brexit customer communications strategy

LIDA launches Yellowplanner toolkit to help Marketers get ready for Brexit

Customer agency LIDA, part of M&C Saatchi Group, has announced the launch of a new toolkit to help marketers prepare for Brexit. In response to widespread uncertainty around Brexit and its consequences, LIDA has developed Yellowplanner, a set of proprietary tools designed to help brands devise and implement an effective Brexit customer communications strategy. The […]

Bluebeam launches international ad campaign with Reed Words and SomeOne

Bluebeam launches international ad campaign with Reed Words and SomeOne

Building on US success Bluebeam Revu lets construction project partners markup, track and collaborate on the same PDF plan. From anywhere, and in real time.  With Revu, users can finish tasks 70% faster and with 90% more accuracy than traditional pen-and-paper workflows. Bluebeam Revu is already dominant in the US, where it’s used and trusted […]

Budweiser Budvar Appoints UNTOLD As Global Digital Agency

Budweiser Budvar Appoints UNTOLD As Global Digital Agency

Iconic beer brand, Budweiser Budvar, has appointed Yorkshire-based content marketing and brand storytelling specialists, UNTOLD, as its new global digital agency. The international tender process saw six agencies competing to become the 125-year-old Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform […]

Marking National Inclusion Week, Ogilvy UK Re-Launches Suite of Rebranded Internal Networks

Renewed internal networks include the official launch of Ogilvy ReWired, a network dedicated to diverse minds, a first for an agency in the UK

Marking National Inclusion Week, Ogilvy UK Re-Launches Suite of Rebranded Internal Networks

Ogilvy UK is recognising National Inclusion Week 2019, by reinvigorating and relaunching its internal networks. Dedicated to creating a truly inclusive culture within the agency, it also launches a new network dedicated to diverse minds, Ogilvy ReWired.  As the needs of the agency’s people and the industry evolve, the networks have evolved to reflect these […]

Durex Hails The Joy Of Foreplay In Playful Pleasure Gels Campaign

-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-

Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.   Two-thirds […]

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]