Top chefs ‘Stand Up For Food’ in month of action as part of Guardians of Grub campaign

Top chefs ‘Stand Up For Food’ in month of action as part of Guardians of Grub campaign

Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]

Now Agency creates an optical illusion spot for Go Ultra Low

Now Agency creates an optical illusion spot for Go Ultra Low

Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]

Land Rover take launch of new Defender up a gear

Land Rover take launch of new Defender up a gear

Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product.  […]

Bonds of brotherhood at the heart of William Hill debut campaign by 72andSunny Amsterdam

Bonds of brotherhood at the heart of William Hill debut  campaign by 72andSunny Amsterdam

Friendship lies at the heart of William Hill’s new ‘it’s who you play with’ advertising campaign – the first created by 72andSunny Amsterdam since it won the account earlier this summer. To drive more excitement, energy and momentum for the William Hill brand and to position it as the authority on responsible betting, 72andSunny Amsterdam […]

Hendrick’s Gin and Space announce the final ‘Portal to the Peculiar’ experience

Hendrick’s Gin and Space announce the final ‘Portal to the Peculiar’ experience

Hendrick’s Gin and creative agency, Space, announce the launch of their third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s latest ‘Escape’ advertising campaign.  ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to Escape the Conventional and Embrace the […]

Domino’s Serves up High Fashion with a Twist During London Fashion Week

Domino’s Serves up High Fashion with a Twist During London Fashion Week

Domino’s, one of the UK’s favourite pizza, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges. An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. […]

Laura Muse joins VCCP as Creative Director

Laura Muse joins VCCP as Creative Director

Laura Muse has joined VCCP as Creative Director. She joins from Now where she was Creative Director, having joined from Creature of London where she was Senior Creative. Highlights of her career have included working on Anchor and Carling, making the party political broadcast for the Green Party, which was described as “lit”  and growing the […]