Pearlfisher has named Jason Brown as its first global CEO, a new role in the independent agency’s 32-year history as it takes the next steps in its long-term growth and evolution plan. Jason joins Pearlfisher in April and will be based in New York, where he will lead global business growth across both Pearlfisher Studios. […]
Lynx, the UK’s number one male toiletries brand1, has launched ‘The Fine Fragrance’ campaign, backed by a substantial £15m investment and led with a brand-new TV advert, “Fine Fragrance Mall” featuring award-winning rap artist Lil Baby. Set to the tune of Lil Baby’s smash hit “Drip Too Hard,” the TV spot weaves together anime, gaming, music, […]
Annual Day of Popevka to honor culture and language declared for 28th of November Celebrating the Međimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a […]
Selected without pitch, adam&eveDDB will work with CoppaFeel! on a pro-bono basis to develop campaigns that challenge perceptions and drive relevance of breast cancer in young people, because breast cancer doesn’t discriminate against age. Increasing awareness of the importance of regular checking, the campaigns will support CoppaFeel!’s overall mission to get every 18-24 year old […]
Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]
10Pearls expands its digital and creative capabilities, reaching new heights through a “one brand, one team” strategy with the introduction of 10Pearls Studio. The Studio brings together existing digital capabilities and past digital marketing acquisitions, such as Likeable, an acclaimed social media agency based in New York City; and Pixel506, a digital services agency based in Costa […]
Back by popular demand, creative technology studio Appetite Creative present the fourth annual virtual Global Connected Packaging Summit on Wednesday 8 May 2024, featuring technology, innovation, packaging, branding and sustainability experts sharing insights, advice and topical discussions. The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to […]
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for […]
Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship. Roy’s career reveals a knack for cross-platform multimediastrategy and storytelling, with a focus on event activation. A […]
Pair are first partners the Boston advertising agency has hired in its 18-year history Full-service advertising agency Full Contact has added two key members to its team, Erin Regan and Mark Battista. Managing Partner Erin Regan is motivated by a relentless pursuit to drive innovation in the modern agency landscape. She is a seasoned agency […]