One in four in the UK revealed to be CorpSumer, according to MWWPR report

One in four in the UK revealed to be CorpSumer, according to MWWPR report

Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]

New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels. International TV channels (i.e. those that […]

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]

We Are Social expands global presence with new Madrid office

We Are Social expands global presence with new Madrid office

We Are Social, the global socially-led creative agency network, has further expanded its international presence by opening a new office in Madrid. Madrid will become the twelfth office in the agency’s global network of over 700 people, alongside its offices in New York, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Shanghai, Beijing and Sydney. The […]

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]

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