Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future

Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future

Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]

Zenith launches global culture initiative on Blue Monday

Zenith launches global culture initiative on Blue Monday

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness to their communities. On 21 January, Zenith is encouraging its more than 6,000 employees across […]

Serviceplan and BMW get 7 Series off the ground in UK Airport

Serviceplan and BMW get 7 Series off the ground in UK Airport

To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle.   Contending with airports from around Europe, LS Productions sourced […]

Metropolis teams with VURoll for their #MyHealthMyUmbrella campaign

Metropolis teams with VURoll for their #MyHealthMyUmbrella campaign

Metropolis, one of the leading diagnostics companies in India, by revenue, successfully concluded their #MyHealthMyUmbrella online campaign recently with 1.7 Million impressions. The campaign was executed end-to-end by VURoll, India’s first multi-channel, DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare […]

Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

Battersea has doubled its income through online donations after digital product studio Addition – part of agency WPN Chameleon (WPNC) – switched the organisation to its online giving platform, goDonate. The animal charity ran a trial over the crucial pre-Christmas fundraising period after WPNC implemented goDonate Enterprise to boost digital pledges. The split test pitted […]

Axis Mutual Funds and The Womb take on Fake News in India

Axis Mutual Funds and The Womb take on Fake News in India

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]

UEFA announce a hat-trick of signings for new YouTube channel

UEFA announce a hat-trick of signings for new YouTube channel

UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]

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