The Macallan Unveils First Ever Global Ad Campaign by J. Walter Thompson London

The Macallan Unveils First Ever Global Ad Campaign by J. Walter Thompson London

The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing on […]

The&Partnership London and Lexus unveil world’s first campaign written by AI and shot by Oscar-winning director

The&Partnership London and Lexus unveil world’s first campaign written by AI and shot by Oscar-winning director

The&Partnership London and Lexus will next week unveil ‘Driven By Intuition’ – the world’s first advert written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES. Following on from the success of campaigns like The&Partnership’s 2015 Lexus Hoverboard Project, ‘Driven By Intuition’ aims to highlight Lexus’ credentials as […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]

New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign

New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign

 Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute advert featuring four of the Gogglebox families, talking about […]

SK-II TVC brings Karan Singh’s eye-popping world to life in 3D

SK-II TVC brings Karan Singh’s eye-popping world to life in 3D

Great Guns director Tal Zagreba launches a new TVC for premium Japanese cosmetics brand SK-II, featuring Chinese musical superstar Leah Dou. ‘Pitera Wonderland’ aims to promote SK-II’s limited-edition bottles, designed by celebrated Australian artist and illustrator Karan Singh. The 60-second spot, which garnered an impressive 1.6-million views in just three hours after launch, was directed […]

COPA90 hires Miranda Nagalingam from Comic Relief to engage high profile talent across its platforms

COPA90 hires Miranda Nagalingam from Comic Relief to engage high profile talent across its platforms

COPA90 has hired Miranda Nagalingam from Comic Relief as its new head of talent relations. Nagalingam’s brief is to bring in a diverse range of high profile guests across all COPA90 channels, as well as building on the vibrant mix of in-house talent and influencers associated with the brand, including Poet and Vuj. She will […]

1 2 3 352